Njengoba umncintiswano uqhubeka ukhula, imboni yokuthengisa izithola isengozini yokufuna ukwethembeka kwamakhasimende. Ulwazi lokuthenga, olumele inhlanganisela yezici ezahlukahlukene njengentengo, isitokwe, kanye nensizakalo, selube yinto enquma abathengi, oluthinta ngqo inzuzo yezikhungo. Ucwaningo lwe-Opinion Box lwembula ukuthi ama-81% abathengi bazimisele ukuchitha imali eningi ezinkampanini ezinikeza ulwazi oluhle lokuthenga, okuqinisa ukubaluleka kokutshala imali kulo mkhakha.
Ngenxa yalokho, umqondo womthengi usuvele uvelele njengesixazululo esiqondiswe ekwenzeni ngcono ukusebenza kwezitolo kanye nemikhiqizo ngokuthuthukisa ukwaneliseka kwamakhasimende. Njengoba bechazwa njengabantu abaqashwe umsebenzi ofunwayo, abathengi banesibopho sokwenza imisebenzi yokuthengisa eqondisiwe, njengokuhlolwa kwemakethe, ukuqinisekiswa kwamanani, izinhlolovo zokwaneliseka kwamakhasimende, ukuhleleka kwempahla kanye neshelufu, ngisho nokwenza ukuthenga ezitolo ezingokoqobo zama-oda abekwe ku-inthanethi. Kusukela kule misebenzi, laba ochwepheshe banikeza idatha evumela abathengisi ukuthi balungise izinqubo futhi bathuthukise ukuphathwa kwamaphuzu okuthengisa.
Ngokusho kukaThales Zanussi, umsunguli kanye ne-CEO ye -Mission Brasil, ipulatifomu yezinsizakalo enkulu kunazo zonke ezweni, abathengi bazoba nesibopho sokuhlola izinsizakalo nemikhiqizo yomkhiqizo, bathole izindlela zokulungisa noma yiziphi izinkinga, bathuthukise umbono wawo phakathi kwabathengi, futhi benze kube lula ukuthola ulwazi lokuthenga. "Ngokuyisisekelo, labo abaqashiwe banesibopho sokuhlola lonke uhambo lokuthenga kusukela ekuqaleni kuze kube sekupheleni ngenhloso yokukhiqiza ukuqonda ngombono womkhiqizo kanye nomncintiswano, kanye nokuhlinzeka ngezinsizakalo ezibalulekile zokuthengisa ezenza imisebenzi yansuku zonke yomthengisi ibe lula," kuchaza yena.
Ngokusho kochwepheshe, ohola umkhiqizo onabasebenzisi ababhalisiwe abangaphezu kuka-800,000 kanye nemisebenzi eqediwe engu-700,000 komasipala baseBrazil abangaphezu kuka-5,000, ukwamukela izinsizakalo zabathengi kunikeza izinzuzo eziqondile kubathengisi. Ngokusekelwe ekusebenzeni kanye nolwazi oluqoqwe yilaba ochwepheshe, iklayenti lingakwazi ukubona izitayela zabathengi, lilungise amaphutha okusebenza, lithuthukise isevisi yamakhasimende, futhi lenze imisebenzi yansuku zonke ngokushesha nangendlela ephumelelayo.
“Ukuze sikunike umbono womthelela, ngo-2024, kwenziwa imisebenzi yabathengi engu-18,703 epulatifomu yethu ye-Mission Brasil, kuphendulwa izicelo ezifana nokufaka kabusha impahla kanye nokuhlela amashalofu, ukulungiswa kwempahla, kanye nokuthenga ama-oda aku-inthanethi,” kusho uZanussi. Ngokusho kwakhe, lesi sibalo simele ukwanda okungu-289% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule.
“Sikhuluma ngemakethe yamanje lapho ulwazi lokuthenga selubalulekile khona ukuze kudonswe futhi kugcinwe amakhasimende, ngakho-ke isevisi ephelele, esheshayo nesezingeni eliphezulu yenza umehluko omkhulu uma kuziwa ekuqinisekiseni ukwethembeka kwamakhasimende. Ngamanye amazwi, umthengi unikeza umbono wangaphandle ngokusebenza futhi ukhuthaza imisebenzi ebalulekile ekuthengiseni, esiza ukuqinisekisa ukuthi okunikezwayo kuhambisana nalokho umphakathi okulindele futhi okufunayo,” enezela.
Phakathi kwezibonelo zokuthuthukiswa okusebenzayo okusekelwa yile nsizakalo, iZanussi igcizelela ukunaka ekubekweni kwemikhiqizo okufinyeleleka kalula kubabukeli abaqondiwe, insizakalo yamakhasimende ethuthukisiwe, ukwehla kokuphela kwesitoko, ukuhlonza izitayela zabathengi, kanye nesivinini sokucubungula nokwamukela ama-oda afakwa ngezinhlelo zokusebenza. "Ukuhlaziywa okwenziwa ngabathengi kusiza imikhiqizo ukuthi ilungise amasu ayo ngokushesha, okuqinisekisa inzuzo yokuncintisana emkhakheni odinga kakhulu ukwenziwa komuntu siqu nokusebenza kahle," kuphetha i-CEO ye-Mission Brasil.
