Ezinyangeni ezintathu nje zokusebenza eBrazil, iTikTok Shop ikhombisile ukuthi akuyena nje umdlali osekelayo kwezentengiselwano ze-e. Izinombolo ziyamangaza: isamba semali ethengisiwe sikhuphuke sisuka ku-$1 million ngoMeyi saya ku-$46,1 million ngo-August, okuwukunyuka ngo-4.500% esikhathini esifushane kakhulu. Ngaphezu nje kwezibalo, lokhu kukhula kuphakamisa ifulegi elibomvu likaMercado Livre, umholi womkhakha eLatin America.
Ngokuya kwe-Itaú BBA, inkundla yaseShayina isivele imele cishe u-2% wokuthengiswa kwe-Mercado Livre ezweni—isabelo esibalulekile senkampani esakhula emisebenzini yasendaweni. Ingxenye yalokhu kusebenza iphuma kuthebhu yemakethe, okuhamba kwayo vele kufana nenkundla yase-Argentina. Lokhu kukhombisa ukuthi amandla e-ByteDance awakho nje kunethiwekhi yayo yokuxhumana nabantu, kodwa ekhonweni layo lokuguqula izethameli zibe ukusetshenziswa okuqondile, ukudala uhlelo lokuthenga oluqhutshwa ukuzijabulisa.
Okucasulayo kweSitolo seTikTok kungeza endaweni esivele inokuncintisana. I-Shopee igcina ukukhula okusheshayo, cishe ku-60% kuya ku-70% ngonyaka, kuyilapho i-Amazon iqinisa ingqalasizinda yayo yezokuthutha kanye nobudlelwano nabathengisi. Ku-Mercado Livre, inselele akukhona nje ukuvikela isabelo semakethe kodwa futhi ukugcina inzuzo phakathi nokutshalwa kwezimali okunzima kwezokuthutha, izinkokhelo, ukwethembeka, nezinsizakalo ezintsha.
"Iqiniso liwukuthi, kusesekuseni kakhulu ukubikezela izinga lalokhu kuphazamiseka. Kodwa into eyodwa icacile: sibhekene nenguquko ejulile ekuhwebeni kwamazwe ngamazwe kanye ne-psychology yabathengi. Imboni isibe yithonya. Okuqukethwe sekube yisiteshi sokuthengisa. Futhi abathengi, ngokuya ngokuqaphela kanye nedijithali, bazimisele ukuzama-ngisho noma kusho ukucabanga kabusha konke ababekwazi ngemikhiqizo, "usho. URebecca Fisher, umsunguli e Umphathi Wamasu Omkhulu (CSO) uyanikeza I-Divibank.
Ukunyakaza kweTikTok, nokho, kungaba nomthelela omuhle kuyo yonke i-ecosystem. Ngokuqinisa ukuncintisana, kusheshisa ukufuduka kusuka kokungaxhunyiwe ku-inthanethi kuya ekusetshenzisweni kwe-inthanethi, kwandise ukufinyelela kwezohwebo kwedijithali. Umbuzo uthi iMercado Livre izokwazi yini ukugcina ukuhola kwayo kugeyimu lapho amanani anolaka nolwazi oluhlanganisiwe lubalulekile njengokusebenza kahle kwezinto.
Imakethe manje isibheke ukubona ukuthi ukukhula kwe-meteoric kwe-TikTok Shop kuzosimama yini esikhathini esimaphakathi noma ngabe kwakugqugquzelwa yizisusa zokuqala zokuheha abathengisi nabathengi. Kunoma ikuphi, ukufika kwenkundla kubumba kabusha ibhalansi yamandla e-Brazilian e-commerce futhi kubeka ingcindezi kubaholi abasunguliwe ukuthi basheshise amakhono abo okuqamba izinto ezintsha.
Uma unentshisekelo ngesihloko, vele ungazise futhi ngizokuxhumanisa nesigungu esiphezulu.
