E-commerce

Summary

This book provides a systematic view of how internet technology is used in business—covering both e-commerce operations and the internet as a marketing medium. Rather than offering fixed formulas, the authors emphasize a methodology that helps readers develop their own strategies for online business, acknowledging that the field changes rapidly.

Key points

• Explains the use of internet technology in business and marketing.
• Covers practical aspects of e-commerce operations and online media strategies.
• Focuses on building a flexible methodology instead of offering one-size-fits-all recipes.
• Aims to enable readers to design and adapt their own online business strategies.

Intended audience

• Business owners, marketers, students, and professionals seeking a strategic, adaptable approach to online commerce and internet-based marketing.