Descrição

Estratégias de Marketing Digital e E‑Commerce (Digital Marketing and E‑Commerce Strategies)

The digital world has reshaped business, entertainment, communication and relationships. This book presents an accessible, wide‑ranging guide to the strategies that help organizations adapt and thrive in that new environment.

Digital change explained

• How increased consumer participation and user‑generated content transform markets
• The speed of interactions and the growing bargaining power of customers
• Shifts in the relationship between organizations and their publics
• Technological drivers: cheaper hardware, cloud computing, broader web access, globalization and digital convergence

What the book offers

• A clear, practical overview of digital marketing and e‑commerce strategies
• Articles, ideas and research combined with real case studies from multinational corporations as well as small and medium enterprises
• Insights drawn from the author’s years of hands‑on experience developing projects, teaching courses and giving talks at industry events

Who should read it

• Professionals working directly or indirectly with digital marketing and online business
• Instructors and students as a core text for Digital Marketing courses and professional development programs

Read more to discover practical frameworks, examples and recommendations to help you design and implement effective digital marketing and e‑commerce strategies.