Betminds, the marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of “Digital Commerce – the Podcast”. The new project will gather professionals from the leading brands in Curitiba to discuss, in a relaxed manner, relevant topics from the e-commerce world, such as performance marketing, management, logistics, industry, and retail, as well as the main trends in the sector.
The goal is to foster relationships and share insights
Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main goal of the project is “to foster the relationships of those working with e-commerce in Curitiba, showcasing the great cases from the city”. Additionally, the podcast aims to “bring insights and trends for managers to make their operations more efficient”.
Rafael Dittrich, CEO of Betminds and also a host of the podcast, added: “In the day-to-day of e-commerce, we end up focusing solely on the operation, and the idea of the podcast is to bring this perspective of what managers are doing in their routines that could be a solution for other businesses”.
The first episode discusses hybrid e-commerce and marketplace strategy
The debut episode of “Digital Commerce – the Podcast” featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was “Hybrid bet of e-commerce and marketplace”, where the guests talked about the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal moment to make this transition in the business model.
Upcoming episodes will feature industry experts
For the upcoming episodes, the participation of Luciano Xavier de Miranda, E-commerce Logistics Director at Grupo Boticário, Evander Cássio, General Logistics Manager at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, is already confirmed.
Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.
