Descrição

Alibaba estratégia de sucesso

Leaders know the classic strategy formula — analyze, plan, execute — is losing relevance. But what replaces it? As people, businesses and markets become increasingly interconnected and digital, how do you operate, compete and win?

In this book, Ming Zeng — former CHRO and strategy advisor to Jack Ma, founder of the Alibaba Group — shows that recent technological advances (artificial intelligence, machine learning, mobile internet and cloud computing) are redefining how value is created. Written especially for managers outside the tech sector and for those not working in startups, the book offers a clear, practical framework to guide strategy formulation and execution in a data-rich, highly interactive world.

What you’ll find inside

• A simple, comprehensive framework for strategy in the digital age
• Practical guidance on converting data and connectivity into competitive advantage
• Examples of strategies and tools used by Alibaba leaders and other companies (e.g., Ruhan and Red Collar) across multiple industries
• A radically new, actionable approach to strategy that can be applied in many contexts

Who should read this

• Business leaders and executives looking to update their strategic playbook
• Managers in traditional industries facing digital disruption
• Non-technical leaders who want practical, usable guidance on AI, cloud and data-driven strategy

Why it matters

Technology is changing not just tools, but the very logic of value creation. This book translates those changes into a usable strategic roadmap, helping organizations move beyond old routines and win in an interconnected, digital economy.

About the author

Ming Zeng served as chief human resources officer and strategic advisor to Jack Ma at Alibaba Group. He draws on firsthand experience of Alibaba’s evolution to explain how new technologies reshape strategy and execution.