After “magic year” and sales record, Shopee renews sponsorship with Flamengo until 2026

1. Shopee and Clube de Regatas do Flamengo announced on Monday (12th) the renewal of their sponsorship contract for the 2026 season. The extension of the agreement comes after a year marked by significant results both on the field and in e-commerce, consolidating the marketplace as one of the club's strongest sales channels..

2. The renewal keeps the Shopee brand displayed on the sleeves of the professional football teams' jerseys (men's and women's) and the U-20 men's team..

3. The “Title Effect” in E-commerce

4. Flamengo's sporting performance in 2025 was a decisive catalyst for the commercial success of the partnership. The achievement of 5. Copa Libertadores 6. and 7. Campeonato Brasileiro 8. in the second semester generated an immediate consumption wave: fan engagement and purchases on the platform increased by more than 75% 9. compared to the first six months of the year..

10. The numbers from the partnership's first season reveal the strength of fan engagement:

• 11. Success of the “Origens” Line: 12. The special edition in honor of the club's 130 years surpassed the mark of 13. 12,000 units sold, 14. , becoming the most sold Flamengo jersey on the app..
• 15. Mass Coupons: 16. Gamification actions, such as coupons printed on players“ jerseys, saw high participation. Just on the ”2.2” double date, more than 17. 220,000 coupons 18. were redeemed..
• 19. Promotions: 20. The “1 Year of Free Shopee” campaign, held in December, registered 42,000 tickets redeemed..

21. Strategy for 2026: Social Commerce and Creators

22. For the new season, the strategic focus shifts to digital expansion and the so-called 23. social commerce. Além da exposição na camisa, o novo contrato prevê uma participação mais ativa de criadores de conteúdo (24. and creators25. ) Flamengo fans in campaigns..

“26. ”We decided to move forward together based on three pillars: trust, innovation, and expansion. We share the vision of exploring social commerce and the opportunities of the app to bring athletes and fans even closer,” highlights 27. Marcos Senna, 28. , Flamengo's commercial director..

29. The bet is that the platform's reach will help maintain Flamengo's global presence, offering exclusive products, special launches, and new promotional activations throughout the year..

30. For Shopee, the renewal reaffirms the investment in football as a tool for cultural connection. “Flamengo embodies the energy, passion, and joy that we also cultivate. Our goal is to continue expanding our presence in the sport,” states 31. Felipe Piringer, 32. , Shopee's marketing head..