The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection conducted on e-commerce websites, focusing on advertisements for mobile phones without official certification or that entered the country illegally. This action is part of a new precautionary measure published by the agency to combat piracy.
According to the report, Amazon and Mercado Livre showed the worst statistics. On Amazon, 51.52% of mobile phone ads were for non-certified products, while on Mercado Livre this figure reached 42.86%. Both companies were classified as “non-compliant” and will need to remove the irregular ads, under penalty of fines and possible removal from the websites.
Other companies, such as Lojas Americanas (22.86%) and Grupo Casas Bahia (7.79%), were considered “partially compliant” and will also need to make adjustments. On the other hand, Magazine Luiza did not report any illegal ads, being classified as “compliant”. Shopee and Carrefour, although without disclosed percentages, were listed as “compliant” as they had already made commitments to Anatel.
Anatel’s president, Carlos Baigorri, highlighted that negotiations with e-commerce companies have been ongoing for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process.
The inspection took place between June 1 and 7, using a scanning tool with 95% accuracy. Anatel reported that after focusing on mobile phones, the agency will investigate other products sold illegally without certification.
The precautionary measure published today aims to give companies another opportunity to comply with the regulations, starting with mobile phones. Anatel emphasized that other companies, besides the seven largest retailers mentioned, are also subject to the same requirements.
