Betminds, the marketing agency and digital business accelerator focusing on e-commerce, has announced the launch of the first season of “Digital Commerce – the Podcast”. The new project will bring together professionals from the top brands in Curitiba to casually discuss relevant topics in the world of e-commerce, such as performance marketing, management, logistics, industry, and retail, as well as the main trends in the sector.
The goal is to foster relationships and share insights
Tk Santos, CMO of Betminds and host of the podcast, emphasized that the main goal of the project is “to foster relationships among those working in e-commerce in Curitiba, showcasing the major cases in the city”. Additionally, the podcast aims to “bring insights and trends for managers to make their operations more efficient”.
Rafael Dittrich, CEO of Betminds and also a host of the podcast, added: “In the daily routine of e-commerce, we often get caught up in operations and the idea of the podcast is to provide insight into what managers are doing regularly that could be a solution for other businesses”.
The first episode discusses a hybrid strategy of e-commerce and marketplace
The premiere episode of “Digital Commerce – the Podcast” featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic covered was “Hybrid bet on e-commerce and marketplace”, where the guests discussed the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal timing for making this transition in the business model.
Upcoming episodes will feature industry experts
For the upcoming episodes, the participation of Luciano Xavier de Miranda, E-commerce Logistics Director at Grupo Boticário, Evander Cássio, General Logistics Manager at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, is already confirmed.
Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.
