With a lot of determination and planning, it is possible to increase profit even in times of crisis. Despite the political and economic scenario in Brazil, along with the post-pandemic situation, the Brazilian entrepreneur shows resilience. According to the Business Map Bulletin, in 2022, the country set a record for new business openings, with microenterprises and MEIs. In the first four months of the year, 1.3 million new companies were born.
For those working in e-commerce, sales have dropped this year, following the boom in online sales during social isolation and the closure of physical locations. Research by the Brazilian Electronic Commerce Association (ABComm) indicates that there was a growth of 5% in the first half of 2022, when over 6% was expected for online sales.
In this scenario, those in the segment need to invest in strategies that aim for expansion beyond online sales. Seeking a broader audience that aims to address demands across various platforms is essential. It is important to expand possibilities by integrating e-commerce with physical stores, kiosks in shopping centres, and marketplaces.
The units that sell in-person offer the chance to evaluate the product, check the material, and have contact with the item before making an investment. Stimulating various senses, such as touch, smell, hearing, vision, and even taste, can make a difference in the shopping experience. Personal contact is more welcoming and enhances the reliability of a business. Talking to the seller is a factor that impacts a customer’s buying journey, which is why physical stores have this advantage.
When the store is on the street, it is possible to offer a more personalised experience, focusing on the product and the customer. However, kiosks in shopping centres and commercial areas also present the same benefits and gain points for practicality, as consumers can resolve other errands in the same environment.
The marketplace, on the other hand, is a business model that has revolutionised online retail, connecting different retailers to customers. According to a survey by Ebit Nielsen, these collaborative environments already account for 78% of Brazil’s electronic commerce. Additionally, this sales modality is one of the consumers’ favourites.
According to research by the French company Mirakl, 86% of Brazilians identify marketplacesas the most satisfying way to shop online. This is yet another opportunity for entrepreneurs to gain strength and go beyond traditional e-commerce – combining diverse possibilities with their business.
