The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce sites, focusing on advertisements for mobile phones without official certification or that entered the country illegally. This action is part of a new precautionary measure published by the agency to combat piracy.
According to the report, Amazon and Mercado Livre had the worst statistics. On Amazon, 51.52% of mobile phone ads were for non-certified products, while on Mercado Livre, this number reached 42.86%. Both companies were classified as “non-compliant” and will need to remove the irregular listings, under penalty of fines and possible removal of their sites.
Other companies, such as Lojas Americanas (22.86%) and Grupo Casas Bahia (7.79%), were considered “partially compliant” and will also need to make adjustments. On the other hand, Magazine Luiza did not have any records of illegal ads, being classified as “compliant”. Shopee and Carrefour, although no percentages were disclosed, were listed as “compliant” for already having made commitments to Anatel.
The president of Anatel, Carlos Baigorri, highlighted that negotiations with e-commerce companies have been occurring for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process.
The inspection took place between June 1st and 7th, using a scanning tool with 95% accuracy. Anatel reported that after focusing on mobile phones, the agency will investigate other products illegally marketed without certification.
The precautionary measure published today aims to give companies another opportunity to comply with regulations, starting with mobile phones. Anatel emphasized that other companies, beyond the seven largest retailers mentioned, are also subject to the same requirements.
