The month of May recorded the second highest number of accesses in marketplaces in Brazil this year, according to the Report on E-commerce Sectors in Brazil, produced by Conversion. Throughout the month, Brazilians accessed sites such as Mercado Livre, Shopee, and Amazon 1.12 billion times, only behind January, which had 1.17 billion accesses, driven by Mother’s Day.

Mercado Livre leads with 363 million accesses, followed by Shopee and Amazon Brazil

Mercado Livre maintained its leadership among the most accessed marketplaces, recording 363 million accesses in May, a 6.6% increase compared to April. Shopee came in second place, with 201 million visits, showing a growth of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in the number of accesses, which placed third with 195 million accesses, a 3.4% increase from April.

E-commerce revenue continues to grow in May

In addition to access data, the report also provides information on e-commerce revenue, obtained by Conversion from the Valid Sale data. In May, revenue continued to grow, just like the number of accesses, registering an increase of 7.2% and maintaining the trend started in March, boosted by International Women’s Day.

Positive outlook for June and July, with Valentine’s Day and winter holidays

The expectation is that this growth trend will continue in June, with Valentine’s Day, and possibly extend into July, with sales for the winter holidays in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the increasing adoption of e-commerce by consumers.

Betminds, the marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of “Digital Commerce – the Podcast”. The new project will gather professionals from the leading brands in Curitiba to discuss, in a relaxed manner, relevant topics from the e-commerce world, such as performance marketing, management, logistics, industry, and retail, as well as the main trends in the sector.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main goal of the project is “to foster the relationships of those working with e-commerce in Curitiba, showcasing the great cases from the city”. Additionally, the podcast aims to “bring insights and trends for managers to make their operations more efficient”.

Rafael Dittrich, CEO of Betminds and also a host of the podcast, added: “In the day-to-day of e-commerce, we end up focusing solely on the operation, and the idea of the podcast is to bring this perspective of what managers are doing in their routines that could be a solution for other businesses”.

The first episode discusses hybrid e-commerce and marketplace strategy

The debut episode of “Digital Commerce – the Podcast” featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was “Hybrid bet of e-commerce and marketplace”, where the guests talked about the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal moment to make this transition in the business model.

Upcoming episodes will feature industry experts

For the upcoming episodes, the participation of Luciano Xavier de Miranda, E-commerce Logistics Director at Grupo Boticário, Evander Cássio, General Logistics Manager at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, is already confirmed.

Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.

A survey conducted by Opinion Box, titled “Cart Abandonment 2022”, with over 2000 consumers, revealed that 78% of respondents have the habit of abandoning a purchase at the final stage, with shipping costs being the major motivator for this practice known as cart abandonment.

Ricardo Nazar, a Growth specialist, highlights that cart abandonment is quite harmful for the business owner. “It is important to pay attention to this type of behavior so that well-defined strategies can be developed, after all, the customer went through all the stages of the purchase and did not finalize it. What could have caused this?” explains Nazar.

The survey also pointed out other reasons that lead to cart abandonment, such as cheaper products on other sites (38%), discount coupons that do not work (35%), unexpected service or fee charges (32%), and very long delivery times (29%).

Nazar suggests that a good technique to try to bring the customer back is direct contact. “Whether by email, WhatsApp, or SMS offering a discount or advantage, the likelihood of a prospect finalizing the purchase increases significantly,” says the specialist. This strategy is supported by the survey numbers, which show that 33% of respondents consider it “very likely” that they would complete the abandoned purchase if an offer proposal was made by the store.

The survey also investigated the factors that contribute to the purchasing decision in an e-commerce setting. The biggest concern of consumers is falling victim to some kind of scam, with 56% of respondents prioritizing the trustworthiness of the site. Other important aspects include lower prices (52%), promotions and offers (51%), previous purchase experience (21%), ease of navigation (21%), and a variety of payment methods (21%).

According to an analysis by the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce is expected to reach a revenue of R$ 91.5 billion in the second half of 2023. The balance also points out that sector sales are expected to increase by 95% by 2025. At a global level, the Global Payments Report, released by Worldpay from FIS, projects a growth of 55.3% in the next three years for the segment.

Mateus Toledo, CEO of MT Soluções, a company that offers solutions for e-commerce, believes that the increasing adoption of online shopping by Brazilians will drive business in the sector. In this sense, according to Toledo, an ERP (Enterprise Resource Planning) is one of the elements that can assist in e-commerce practices.

“A good ERP can assist in all management of a business, organizing information and data that are essential within the daily routine of a manager,” says Toledo. “The ERP aids in inventory control of the store, financial control, issuance of invoices and slips, customer and product registration, among others,” he adds.

ERP tools and strategies in constant evolution

According to the CEO of MT Soluções, ERP tools and strategies have evolved in recent years, seeking to include all company control in a single integrated management system. “Among the next steps for enhancement, ERP platforms have been looking to improve their technologies and listen to ‘those who really matter’, which are the retailers,” says Toledo.

“Proof of this is that organizations brought their product teams to the three largest e-commerce events that took place in Brazil this year. There is an evident openness and respect towards Brazilian entrepreneurs so that, in a short period, innovations and improvements appear on these platforms,” concludes the specialist.