Magazine Luiza and AliExpress have signed a historic agreement that will allow for cross-selling of products on their respective e-commerce platforms. This partnership marks the first time the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy.
The collaboration aims to diversify the catalogs of both companies, leveraging each one’s strengths. While AliExpress is known for its variety in beauty items and tech accessories, Magazine Luiza has a strong presence in the market for home appliances and electronics.
With this initiative, the two platforms, which together account for over 700 million monthly visits and 60 million active customers, expect to significantly increase their sales conversion rates. The companies assure that there will be no changes to tax policies for consumers and that the guidelines of the Remessa Conforme program will be maintained, including the exemption of fees for purchases under $50.
The announcement of the partnership was well received by the financial market, resulting in a more than 10% increase in the shares of Magazine Luiza, which had been facing a nearly 50% decline over the year.
This collaboration represents an important milestone in the Brazilian and international e-commerce landscape, promising to expand purchasing options for consumers and strengthen the position of both companies in the market.
