Monthly Archives: September, 2024

10 Aspects of paid media linked to new internet consumption habits

A Nielsen survey shows that 70% of consumers trust third-party online recommendations.

Magalu Group competes with 12 brands for the Reclame Aqui 2024 award

Magalu competes with 12 brands for the Reclame Aqui 2024 award. The consumer voting phase has already begun and is the last of the.

Efforts to prevent cyberattacks during Black Friday and Christmas shopping start now

The growth of e-commerce during high demand dates such as Christmas and Black Friday also leads to an increase in the number of attacks.

Research Reveals Exponential Growth of RCS in Retail and Other Sectors

A recent survey conducted by Infobip, which specializes in cloud communication solutions, points to a significant growth in the use of RCS (Rich Communication.

Usability of artificial intelligence as a differentiation strategy in retail

The change in the consumer relationship in society, since the pandemic, has caused a restructuring in the retail market.Since 2022, delivery services and e-commerce.

Artificial Intelligence can be allied with small and medium-sized companies

In Brazil, there are about 9 million small and medium-sized companies, according to an estimate by Sebrae.

GOAT Digital Launches Digital Rookie: New Unit to Meet Micro and Small Businesses

GOAT Digital, a renowned ecosystem of digital marketing agencies, today announced the launch of its newest business unit, Rookie Digital.

What mistakes startups should avoid in partnering with large companies 

In the race for recognition and accelerated growth, many startup founders see big companies as a “ LIFESaving board.

ESPM and Client SA organize series of meetings to celebrate Customer Day

In honor of Customer Day (15/09), ESPM, a reference school in Marketing and Innovation focused on business, joins the portal Clients SA.

Plaza captures R$ 5.5 million to create AI assistant that promises to transform the real estate market

Plaza, a startup that seeks to transform the real estate market through the use of artificial intelligence, has just announced the completion of a contribution.
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