Annual archives: 2026

Retail backs 1% in 2025, points out ICVA

Apesar da alta nominal de 4,1% no faturamento ao longo de 2025, o varejo brasileiro encerrou o ano com retração de 1,0% em termos...

Top 5 trends that will shape the industry and retail in 2026

The year 2025 was marked by the boom of advanced technologies guided by Artificial Intelligence (AI). The industry, in general, specifically the sector.

Decomoditization via Service

Descomoditização via Serviço (ou Service-Led Differentiation) é uma estratégia de negócios que consiste em agregar camadas de serviços digitais, consultivos ou de conveniência a...

Health Plans Marketplace advances to IPO and target valuation of R$ 1 billion by 2030

O número de brasileiros com planos de saúde chegou a 52,8 milhões em 2025. No mesmo período, o setor movimentou R$ 190 bilhões apenas no 1º...

Instagram 2026: Total ad automation and search for the “des-robotization” of content

O ano de 2026 promete ser um divisor de águas para o Instagram. Segundo uma análise inédita da mLabs, plataforma de gestão de mídias...

Drogal reports 65% increase in deliveries between stores and reduces waiting time to 30 minutes with new technology

A Drogal, uma das principais redes de drogarias do interior de São Paulo, anunciou um crescimento de 65% no volume de entregas entre lojas...

Havan leads ranking of engagement on Instagram among Brazilian retailers in 2025

A rede de departamentos Havan conquistou a primeira posição em volume de engajamento no Instagram entre as marcas do varejo nacional no consolidado de...

In-Car Commerce (Vehicle Commerce)

In-Car Commerce (or In-Vehicle Payments) refers to the ability to conduct financial transactions and purchases of products or services directly through the infotainment system.

Sebrae RS takes Brazilian companies to Google headquarters in New York to anticipate trends of NRF 2026

Two days after the official opening of NRF 2026, the largest retail fair in the world, the Brazilian entrepreneurial ecosystem will already have a point.

Media Retail Off-site

Off-site Retail Media (or Off-site Retail Media) is the advertising strategy in which retailers use their proprietary data (first-party data) to segment and display.
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