4 franchises that are redesigning Brazilian fast food

Consumer behavior has changed and fast food is changing together.If before the success in the sector depended on large kitchens, extensive menus and busy halls, today who leads the transformation are the brands with compact operations, efficient management and total focus on agility and convenience.

According to study Foodservice Brazil 2025, conducted by the consulting firm Galunion in partnership with the Qualibest Institute, 66% of Brazilians prefer brands that deliver practical, tasty and unbureaucratic meals.This data reinforces a turn in the market: the rise of what experts already call “novo Brazilian fast food” ”.

More than selling fast food, these franchises sell simple, well-executed, easy-to-replicate experiences with competitive average ticket and scale potential.

Next, meet four brands that are ahead of this movement.

Crazy for Coxinha

With a compact store format, popular medium ticket and affective appeal, Loucos por Coxinha is an example of how a typical product can become a successful brand. The franchise offers a simplified operation, easy to replicate and with high turnover, ideal for shopping malls, street points and delivery. Today, it is one of the fastest growing networks in the segment of snacks.

• Estimated total initial investment: from R$ 131 thousand
  $ 40 mil monthly average billing: from
  Return time: From 12 to 30 months

Italy in Box

Italy at Box bet on the reinvention of traditional Italian cuisine with a focus on logistics and delivery. Its pasta reaches the customer in smart packaging, which preserves temperature and texture. With optimized operation and standardized menu, the brand combines comfort, flavor and performance (three pillars of modern fast food.

• Initial Investment: R$120 thousand (including franchise fee)
• Average monthly billing: R$ 100 mil
• Return time: 18 months

Tastefy

Tastefy (Old ATW Delivery) operates as a shared dark kitchen, where different brands such as Number One Chicken and Brazil and New Delivery (Old ATW Delivery) work within a single structure. This allows you to scale the billing per square meter, optimize the team and keep costs under control. The company invests in AI, adaptable menus and agile processes, being a reference in innovation in food service.

• Estimated total initial investment: R$299 thousand (including franchise fee)
• Average monthly billing: R$240 mil
• Return time: 12 to 24 months

Polar Shake

With stores in the United States and direct control from Brazil, Polar Shake created a outsourced management model that attracts investors interested in invoicing in dollars without leaving the country. The franchisor takes care of the operation, team, inventory and monthly closing 'The investor follows everything from a distance. The product also stands out for its aesthetics and instagrammable appeal, focusing on tourists and young adults.

• Estimated total initial investment: from R$ 220 thousand
• Average monthly billing: from R$100 to R$120 mil
• Return time: 24 to 30 months