With over 100 years of history, Lorenzetti demonstrates that tradition and innovation go hand in hand. The brand continuously invests in live marketing, promoting experiences that go beyond products and extend to cultural, sporting, and digital initiatives, reaching diverse audiences – from professional specifiers to end consumers, from baby boomers to Generation Z. This strategy reinforces the brand's ability to strengthen its connection with consumers, to continuously renew itself, remaining top-of-mind for Brazilians, while maintaining a presence in millions of homes across the country.
In recent years, Lorenzetti has established itself as a sponsor of major theatrical productions that combine emotion, diversity, and quality entertainment. Among them are Priscilla, Queen of the Desert; Mamma Mia!; Mean Girls; and Pretty Woman. Brazilian versions of Broadway classics, these shows attract different generations to the theater and reinforce Lorenzetti's role as a supporter of national culture.
In the world of architecture and construction, the brand is present at events such as Expo Revestir, where this year it presented an inspirational 800 m² stand, exploring coordinated environments that fostered a welcoming and informative experience. This initiative earned the company the Golden Megaphone at the Live 2025 Awards, the leading recognition in the brand experience sector in Brazil and Latin America. Furthermore, Lorenzetti was present at Feicon Batimat and Construsul, important trade fairs in the civil construction sector, impacting approximately 200,000 people, considering the estimated number of visitors across the three events throughout 2025.
Encouraging sports is also a pillar of the brand's institutional performance. Since 2023, Lorenzetti has sponsored Osasco Voleibol Clube, one of the most traditional women's teams in the country, betting on women's sports as an agent of social transformation. Another example is the support for road races: for eight years, the brand has been the official sponsor of Music Run, a circuit that combines sport, leisure and music, strengthening its association with well-being and quality of life.
In the digital environment, Lorenzetti has expanded its presence and connection with all audiences. Campaigns with influencers linked to home, well-being, and lifestyle emphasize self-care in the shower and present lines of electric showers and showerheads, water heaters, and sanitary fittings in engaging communications, with an estimated impact on over 10 million audiences. For professionals and consumers alike, the brand also offers an inspiration library on Pinterest, bringing together complete home solutions and inspiring ideas. Also in the digital realm, Lorenzetti implemented an accessibility tool on its website (lorenzetti.com.br) developed by Rybená, with sign language translation, synthesized voice reading, and personalized visual adjustments, reinforcing its commitment to inclusive and human communication.
Combined with trade marketing efforts, these initiatives solidify Lorenzetti as the most remembered brand in Brazil in the electric shower segment, recognized for the tenth time as Top of Mind and also awarded as Top Regional Highlights – Southeast Region, by the Datafolha Institute, which is in its 35th edition this year.
For Lorenzetti, the secret to remaining strong for over a century lies in combining tradition with innovation. “Being close to the consumer means understanding their transformations and interests, creating points of contact that unite experience and purpose. By investing in relationship-building actions with the public, we generate connection, which guarantees the maintenance of the brand's strength in the present and the perpetuation of its memory in the future, while at the same time we dedicate ourselves to developing new solutions and products that exceed the expectations of our audience,” says Paulo Galina, marketing manager at Lorenzetti.
