Americanas and Magalu announce strategic partnership for e-commerce

Americanas and Magalu announced on Tuesday a strategic agreement for their e-commerce operations that expands the offer of products to customers of both brands. Starting today, Americanas begins selling on the digital platform of Magalu. And Magazine Luiza will offer its own inventory items (1P) in Americanas e-commerce in the coming weeks. 

The partnership combines a complementary and synergistic mix of products, since Americanas stands out in sales in the categories of bomboniere, food, cleaning, personal hygiene, household goods, office and many other departments. On the other hand, Magalu leads the market in white line, audio and video, telephony, mobile and portable. The initiative symbolizes a new model of action in Brazilian retail, with gains for consumers and partners of both platforms.

“This partnership is born from the complementarity of operations and the strength of two brands recognized and loved by customers, to increase convenience, assortment and speed of delivery. Once again, we prioritize the best shopping experience for our customer, going where he is”, says Fernando Soares, CEO of Americanas. 

“The partnership reinforces our omnichannel strategy and the transformation of our digital environment, which has gained another role in the consumer journey of Americanas”, says Tiago Abate, VP of Growth and Digital at Americanas. 

“Not only do we have absolutely complementary portfolios that will benefit the consumer, but this joint action strengthens our omnichannel operation by integrating Americanas physical stores into our marketplace”, says Frederico Trajano, CEO of Magalu. 

At the moment, products from 50 physical stores of Americanas, located in 15 Brazilian capitals, will be available for sale on the Magalu digital platform.The eligible units offer delivery from the store, in the modality ship from store, which ensures quick access by the consumer to a differentiated assortment of everyday consumer items.In parallel, Magalu now offers its 1P products on the digital platform of Americanas, with fast delivery and optimized experience. 

The project will start with a pilot group of physical stores, but the expectation is for rapid expansion. Until December, the goal is to integrate all Americanas stores with delivery service into the project ship from store, which will significantly expand the geographical reach and availability of products.