The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce sites, focusing on advertisements for cell phones without official certification or that entered the country illegally. This action is part of a new precautionary measure published by the agency to combat piracy.
According to the report, Amazon and Mercado Livre had the worst statistics. On Amazon, 51.52% of the cell phone ads were for non-compliant products, while on Mercado Livre this number reached 42.86%. Both companies were classified as “non-compliant” and must remove the irregular ads, under penalty of fines and possible removal of their websites.
Other companies, such as Lojas Americanas (22.86%) and Grupo Casas Bahia (7.79%), were considered “partially compliant” and will also need to make adjustments. On the other hand, Magazine Luiza did not show any records of illegal ads, being classified as “compliant”. Shopee and Carrefour, although without disclosed percentages, were listed as “compliant” for already having made commitments to Anatel.
Anatel’s president, Carlos Baigorri, highlighted that negotiations with e-commerce companies have been ongoing for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process.
The inspection took place from June 1 to 7, using a scanning tool with 95% accuracy. Anatel reported that after focusing on cell phones, the agency will investigate other products sold illegally without certification.
The precautionary measure published today aims to give companies another opportunity to comply with the regulations, starting with cell phones. Anatel emphasized that other companies, besides the seven largest retailers mentioned, are also subject to the same requirements.
