In recent years, so-called "prompt engineering" has become a craze in the corporate market. Since then, lists of commands promising to extract ideal texts and solutions from Artificial Intelligence have been available. But the challenge has changed: more than just making AI work for the user, it's now possible to make the tool think like the user.
“Technology is evolving at an accelerated pace, and today, the challenge is no longer to give orders for the tool to perform a task, but rather to train it to effectively think and communicate like the user, integrating natively into their operations,” comments Rodrigo Bidinoto, global sales director of ActiveCampaign, an autonomous marketing platform.
According to him, for professionals and companies to overcome the barrier of generic content and texts with repetitive jargon and rigid structures, a change in attitude is necessary. "The user needs to act as an AI manager, building a relationship as if they were working with a new employee. In other words, we now have virtual colleagues."
To ensure that Artificial Intelligence ceases to be merely a task executor and begins to act as a true extension of your strategic reasoning, Bidinoto lists some practical guidelines:
1) Create rich interactions.
Forget short, mechanical commands. The richest interactions come from detailed conversations. Explain the full context of the project, the cultural nuances of your audience, and the ultimate goals of the campaign. AI training requires ongoing dialogue.
2) Abandon the formulas and focus on hyper-personalization
Generative AIs tend to deliver answers in standardized logical formats (such as exact lists of three items or fully capitalized titles) if not properly targeted. The key difference lies in correcting the tool and providing the cultural and market context so that it understands how your company thinks and interacts with customers.
3) Configure your personal or brand "instructions"
Advanced market solutions already allow users to create fixed guidelines. An example is instruction and customization features, which allow for the determination of exact parameters. These options include using more informal language, incorporating certain slang terms, or strategically focusing on specific products. Thus, all analysis and autonomous execution of intelligence are based on the company's unique identity.
4) Assume the role of orchestrator
Artificial intelligence lacks inherent creativity or business intuition if it is not fed the right feed. The professional must act as a critical editor and validator, adjusting the tool repeatedly until it understands the team's decision-making patterns.
Impact on business
Adopting AI as a strategic partner, and not just as a text generator, brings immediate and proven operational gains. Proprietary data from recent ActiveCampaign surveys show that the transition to truly intelligent and autonomous marketing is a game-changer in terms of financial return and time allocation.
Seven out of ten companies indicate that efficiency in autonomous task execution offers a positive return on investment (ROI) in just six months. Furthermore, the shift in focus from manual work to strategic management allows 86% of marketing professionals to report having significantly more free time to develop new business tactics, while AI intelligently handles routine operations.
“Choosing the best tool is, today, a major competitive advantage, but those who know how to educate themselves on it will get the most out of it. The professional who acts as a strategic manager of this technology is the one who can transform automation into an authentic dialogue with clients, scaling results without losing the essence of the brand,” concludes Bidinoto.
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for those at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate – freeing them from step-by-step workflows and unlocking endless ways to orchestrate their marketing.
With artificial intelligence, goal-driven automation, and over 1,000 app integrations, agencies, marketers, and entrepreneurs can create multichannel campaigns in minutes – tuned with billions of data points to generate real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of limitless opportunities – where ideas transform into impact and potential converts into concrete results.
