The month of May recorded the second highest number of accesses to marketplaces in Brazil this year, according to the E-commerce Sectors Report in Brazil, produced by Conversion. Throughout the month, Brazilians accessed sites like Mercado Livre, Shopee, and Amazon 1.12 billion times, falling behind only January, when there were 1.17 billion accesses, boosted by Mother’s Day.

Mercado Livre leads with 363 million accesses, followed by Shopee and Amazon Brazil

Mercado Livre maintained its leadership among the most accessed marketplaces, recording 363 million accesses in May, an increase of 6.6% compared to April. Shopee ranked second, with 201 million visits, showing a growth of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in the number of accesses, which came in third with 195 million accesses, a 3.4% increase from April.

E-commerce revenue continues its growth trend in May

In addition to access data, the report also presents information about e-commerce revenue, obtained by Conversion from Valid Sales data. In May, revenue followed a growth trend, just like the number of accesses, recording a 7.2% increase and maintaining the trend that began in March, driven by International Women’s Day.

Positive outlook for June and July, with Valentine’s Day and winter holidays

The expectation is that this growth trend will continue in June, with Valentine’s Day, and possibly extend into July, with sales for the winter holidays in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.

Betminds, a marketing agency and accelerator for digital businesses focusing on e-commerce, announced the launch of the first season of “Digital Commerce – the Podcast.” The new project will bring together professionals from the leading brands in Curitiba to discuss, in a relaxed manner, relevant topics in the world of e-commerce, such as performance marketing, management, logistics, industry, and retail, in addition to the main trends in the sector.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main goal of the project is “to foster relationships among those working in e-commerce in Curitiba, showcasing the great cases from the city.” Additionally, the podcast aims to “bring insights and trends for managers to make their operations more efficient.”

Rafael Dittrich, CEO of Betminds and also host of the podcast, added: “In the day-to-day of e-commerce, we end up focusing solely on operations, and the idea of the podcast is to provide insight into what managers are doing in their routine that could be a solution for other businesses.”

The first episode discusses hybrid e-commerce and marketplace strategy

The debut episode of “Digital Commerce – the Podcast” featured special guests Ricardo de Antônio, Coordinator of Marketing and Performance at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was “Hybrid bet of e-commerce and marketplace,” where the guests talked about the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal moment to perform this transition in the business model.

Upcoming episodes will feature participation from industry experts

For the upcoming episodes, the participation of Luciano Xavier de Miranda, E-commerce Logistics Director of Grupo Boticário, Evander Cássio, General Logistics Manager at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, is already confirmed.

Interested parties can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.

According to an analysis by the Brazilian Association of E-Commerce (ABComm), Brazilian e-commerce is expected to reach revenue of R$ 91.5 billion in the second half of 2023. The report also indicates that sales in the sector are expected to increase by 95% by 2025. Globally, the Global Payments Report released by Worldpay from FIS projects a growth of 55.3% in the next three years for the segment.

Mateus Toledo, CEO of MT Soluções, a company that offers solutions for e-commerce, believes that the increasing adoption of online shopping by Brazilians will drive business in the sector. In this sense, according to Toledo, an ERP (Enterprise Resource Planning) is one of the elements that can assist in e-commerce practices.

“A good ERP can aid in the entire management of a business, organizing information and data that are essential within the work routine of a manager,” says Toledo. “The ERP assists in inventory control of the store, financial management, issuing invoices and slips, registering customers and products, among others,” he adds.

Tools and ERP strategies in constant evolution

According to the CEO of MT Soluções, ERP tools and strategies have evolved in recent years, aiming to include all company control in a single integrated management system. “Among the next steps for improvement, ERP platforms have been looking to enhance their technologies and listen to ‘those who really matter’, which are the retailers,” says Toledo.

“The proof of this is that organizations brought their product teams to the three largest e-commerce events that occurred in Brazil this year. There is a noticeable openness and respect towards Brazilian entrepreneurs so that, in a short period, new features and improvements will appear on these platforms,” concludes the specialist.

A survey conducted by Opinion Box, titled “Cart Abandonment 2022”, with more than 2000 consumers, revealed that 78% of respondents have the habit of giving up on a purchase when reaching the final stage, with shipping costs being the major motivator of this practice known as cart abandonment.

Ricardo Nazar, a growth specialist, highlights that cart abandonment is a highly detrimental practice for the business owner. “It’s essential to pay attention to this type of behavior so that well-defined strategies can be developed; after all, the customer has gone through all the stages of the purchase and hasn’t completed it. What could have caused this?” explains Nazar.

The survey also pointed out other reasons that lead to cart abandonment, such as cheaper products on other sites (38%), discount coupons that do not work (35%), unexpected service or fee charges (32%), and very long delivery times (29%).

Nazar suggests that a good technique to try to bring the customer back is direct contact. “Whether by email, WhatsApp, or SMS, offering a discount or advantage significantly increases the likelihood of a prospect completing the purchase,” says the specialist. This strategy is supported by the survey numbers, which show that 33% of respondents consider it “very likely” that they will complete the abandoned purchase upon receiving an offer from the store.

The survey also investigated the factors that contribute to the purchasing decision in an e-commerce environment. The greatest concern for consumers is falling victim to some type of scam, with 56% of respondents prioritizing the website’s reliability. Other important aspects include lower prices (52%), promotions and offers (51%), previous purchase experience (21%), ease of navigation (21%), and a variety of payment methods (21%).