The month of May recorded the second highest number of accesses to marketplaces in Brazil this year, according to the E-commerce Sectors Report in Brazil, produced by Conversion. Throughout the month, Brazilians accessed sites like Mercado Livre, Shopee, and Amazon 1.12 billion times, falling behind only January, when there were 1.17 billion accesses, boosted by Mother’s Day.
Mercado Livre leads with 363 million accesses, followed by Shopee and Amazon Brazil
Mercado Livre maintained its leadership among the most accessed marketplaces, recording 363 million accesses in May, an increase of 6.6% compared to April. Shopee ranked second, with 201 million visits, showing a growth of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in the number of accesses, which came in third with 195 million accesses, a 3.4% increase from April.
E-commerce revenue continues its growth trend in May
In addition to access data, the report also presents information about e-commerce revenue, obtained by Conversion from Valid Sales data. In May, revenue followed a growth trend, just like the number of accesses, recording a 7.2% increase and maintaining the trend that began in March, driven by International Women’s Day.
Positive outlook for June and July, with Valentine’s Day and winter holidays
The expectation is that this growth trend will continue in June, with Valentine’s Day, and possibly extend into July, with sales for the winter holidays in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.
