Daki announces Felipe Wanderley to lead Delivery Experience

At Daki, the digital supermarket platform that operates end-to-end, from the supply chain, dark stores, to customer delivery, announces the arrival of Felipe Wanderley as the new leader of Delivery Experience. The hiring reinforces the company's commitment to stay ahead of the market in digital experience, combining proprietary operation, data, and intensive AI use across all layers of the business.

The differentiation of Daki stems from an unusual operational design in Brazilian retail: the company controls each stage of the journey, from assortment to picking, from delivery to customer service. This end-to-end control allows decisions based on proprietary data and predictive models, from SKU allocation by hub to real-time operation optimization. Delivery Experience is the layer where this infrastructure translates into perceived quality by the consumer: delivery time, order accuracy, customer service, and journey consistency.

Felipe built his career in companies marked by rapid growth and operational complexity, with stints at Uber and Kavak in roles related to operations, growth, and customer experience. He combines product vision, analytical rigor, and process scaling ability, a profile aligned with Daki's mission, which consolidates its position as the leading digital supermarket in Brazil.

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”I am excited to join Daki at such a significant moment of business evolution. The company has built something rare, an operation that controls every stage of the experience, from stocking to delivery, and this opens a huge opportunity to combine operational excellence with a simple, fast, and surprising experience. Our goal is to make every interaction with Daki, from the first click to the door delivery, the best in the market," affirms Felipe Wanderley.

At Daki, Felipe takes on the mission to evolve the journey with a focus on operational consistency, expectation anticipation, and personalization via AI.