Daki, a digital supermarket platform that operates end-to-end, from the supply chain and dark stores to customer delivery, announces the arrival of Felipe Wanderley as the new Delivery Experience leader. This appointment reinforces the company's commitment to staying ahead of the market in digital experience, combining proprietary operations, data, and intensive use of AI across all layers of the business.
Daki's differentiation stems from an operational design that is unusual in Brazilian retail: the company controls every stage of the journey, from assortment to picking, from delivery to customer service. This end-to-end control allows for decisions based on proprietary data and predictive models, from SKU allocation per hub to real-time operational optimization. Delivery Experience is the layer where this infrastructure translates into perceived quality for the consumer: delivery time, order accuracy, customer service, and consistency of the journey.
Felipe built his career in companies marked by rapid growth and operational complexity, with stints at Uber and Kavak in positions related to operations, growth, and customer experience. He combines product vision, analytical rigor, and the ability to scale processes, a profile aligned with Daki's mission, which consolidates its position as the leading digital supermarket in Brazil.
“I’m excited to join Daki at such a significant moment in the business’s evolution. The company has built something rare: an operation that controls every step of the experience, from sourcing to delivery, and this opens up a huge opportunity to combine operational excellence with a simple, fast, and surprising experience. Our goal is to make every interaction with Daki, from the first click to delivery at your door, the best on the market,” says Felipe Wanderley.
At Daki, Felipe's mission is to evolve the journey with a focus on operational consistency, anticipating expectations, and personalization through AI.
