With the advancement of technology and the consolidation of e-commerce, delivery has become the most widely used method for making a purchase. Just a few clicks are needed for your order to arrive directly at your home.
With delivery, regardless of where you are, it's possible to secure a product quickly and easily. In 2026, the trend is for continued growth of this functionality, as it's already established in virtually all stores and franchises, from the smallest to the most famous chains.
According to a survey by Capital One Shopping, released by Smartroutes, approximately 80% of consumers expect same-day delivery options.This puts pressure on retail chains and delivery platforms to develop more advanced solutions to meet deadlines without compromising quality and costs.
"To keep up with the high volume of demand, delivery needs to become smarter. Today, manual management is practically unfeasible due to the increase in orders and the expansion of logistics in Brazil. By 2026, the projection is that data-driven and automated solutions will gain more ground to guarantee delivery satisfaction. says André Mortari, CEO of LET's, a company specializing in orchestrated deliveries.
Integrated logistics management platforms are emerging as a trend, as is the case with Max SalesCloud, a SaaS solution that centralizes sales, orders, delivery personnel, and operational information in a single digital environment. The system controls the logistics operation. Artificial intelligence should also be considered a key differentiator; as this technology evolves, logistics operations are expected to advance at the same pace.
Another point that needs to be emphasized for the new year is data-driven management, because reports and dashboards allow managers to track indicators such as average delivery time, success rate, and performance by region. Furthermore, tools like heat maps and geolocation help to quickly identify logistical errors. With greater control, adjustments can be made in time to prevent complaints.
The expectation for the coming months is that delivery services will increase in response to demand. “Retailers need to go further and invest in a system capable of orchestrating logistics operations. Platforms that handle the “heavy lifting” of the operation help meet the expectations of a demanding consumer, and customer satisfaction is essential to the success of your business.”"That's all," concludes André.
