Valentine's Day: 6 strategies to boost sales and support businesses on the date

According to projections from the Federation of Commerce of Goods, Services, and Tourism of the State of São Paulo (Fecomércio-SP), Valentine's Day in 2026 is expected to bring a growth of 4.81% in sales, with a focus on clothing and accessories. In 2025, the date generated R$ 8 billion, an increase of 15.11% compared to the previous year, according to data from Neotrust Confi in partnership with E-Commerce Brasil.

With this in mind, companies are investing in solutions and strategies that boost commerce and support other organizations to sell more and in a more strategic way on the date. Below are some examples:

• Logistical integration through technology:

Supporting companies from various sectors, from retail and industry to consumer goods and e-commerce, the thesis of nstech, the largest supply chain software company in Latin America, is based on the integration of the entire logistical ecosystem. With this in mind, the company created the Transportation Network System (TNS), a category of integrated logistics network that connects, in a fluid and intelligent way, companies and different links in the chain through a single platform to address issues such as cost reduction and efficiency gains, compliance adaptation, and increased service levels in the logistical operations of shippers and carriers from different sectors.

• Relationship and loyalty beyond seasonality

For one of the main hubs of popular commerce in the country, the Shopping Circuit, transforming seasonal sales into long-term relationships has become an essential strategy to increase recurrence. The focus is on building continuous connections with consumers from the first contact, using customer service, post-sale, and direct communication as tools to strengthen loyalty and stimulate new purchases throughout the year. The date is used as a starting point for generating a customer base. The focus is on capturing this consumer during service, payment, or post-sale and ensuring that this contact is not lost. From there, the work is to keep this relationship active frequently, creating new reasons for return, whether through offers, differentiated conditions, or direct communication.

• Data intelligence to drive strategic decisions

With increasingly demanding consumers and a constantly transforming market, companies have invested in the strategic use of data to drive results in retail. The analysis of real-time information allows for the identification of behavior patterns, anticipation of consumption trends, and more precise decision-making, from promotional actions to positioning and pricing strategies. In this scenario, PiniOn, a market research company specializing in competitive and behavioral data, operates in optimizing results at all stages of the purchasing journey through data intelligence. The proposal is to transform large volumes of information into clear and actionable directions, enabling faster decisions, risk reduction, and greater strategic efficiency in retail.

• AI and automation to increase conversions during seasonal dates

Keeping an eye on the increased demand during Valentine's Day, Loopia bets on artificial intelligence and automation to support companies in scaling customer service and increasing sales. Through AI agents integrated with WhatsApp, e-commerce, and marketplaces, the company helps brands provide quick responses, personalized communication, and continuous support to consumers throughout the purchasing journey. The strategy aims to optimize the customer experience during periods of high retail activity, contributing to greater conversion, operational agility, and strengthening relationships with the audience.

• Data intelligence to reduce false positives and ensure conversions

With Valentine's Day approaching and the increase in online purchases, the datatech Quod offers solutions to address one of the main bottlenecks of this channel that causes cart abandonment: false positives, when security systems mistakenly block legitimate customers. The company's difference lies not only in the volume of information but in the analytical intelligence applied to the data to extract behavioral signals in real-time. This predictive capability allows for blocking false positives in milliseconds during peak transactional times, eliminating friction in payment and ensuring swift approvals that protect retail revenue without compromising risk control.

• Consumption history aids in planning

Looking at what has already happened is a good starting point for planning the date. The Cielo Expanded Retail Index (ICVA) recorded that, on Valentine's Day 2025, retail sales grew 4.91% compared to 2024, with e-commerce leading over physical retail. The contrast between sectors is striking: Supermarkets and Hypermarkets led, with an increase of 8.41%, while Bars and Restaurants declined by 1.41%, indicating that many couples opted for celebrating at home instead of dining out. “In retail, deciding in the dark is costly,” says Carlos Alves, vice president of Technology and Business at Cielo. “The more the retailer understands in which categories and regions demand concentrated in the previous year, the better they perform when it comes to purchasing, assembling the mix, and serving.” Monitoring their own data is what allows commerce to decide with more predictability and less risk.