Digital transformation has moved beyond being a trend and has become a central driver of business. It is in this context that Gouvêa Experience is hosting the Digitail Conference 2026 with the theme "AI as a Business Ecosystem with Proven Results". At the event, executives from major companies in the country will discuss how artificial intelligence is redefining strategies, transforming consumption, changing operations, competitiveness, and the relationship with the consumer.
With a busy schedule throughout the day, Digitail offers a practical and applied view of AI, covering everything from internal productivity to new forms of engagement and conversion in the omnichannel environment.
Among the program highlights is the panel on the omni-consumer and how artificial intelligence has redefined expectations and shopping experiences. The discussion, moderated by Marcos Gouvêa, Founder and CEO of Gouvêa Ecosystem, will offer reflections on personalization at scale, operational efficiency, and the impacts of technological changes on the relationship between companies, consumers, and employees.
Another central point will be the debate on proprietary data as a competitive differentiator, moderated by Eduardo Yamashita, CEO of Gouvêa Inteligência, and with the participation of Carolina Lantaller, trade marketing director at Unilever. The panel on “Agentic Commerce” will be moderated by Roberto Wajnsztok, Managing Partner of Gouvêa Consulting, and will include Lívia Masiero, Executive Director of E-commerce at Grupo Boticário, and Sérgio Ferraz, E-commerce Director at Leroy Merlin.
The panel on competitiveness will bring together Alan Barsi, Vice President of Operational Excellence and Customer at MadeiraMadeira, and Eduardo Sá, Supply Chain Director at Natura, to discuss operational efficiency and value delivery. Following that, Graciela Kumruian, CEO of Netshoes, will address the integration between the physical and digital worlds.
The panel on AI-driven omnichannel marketing will feature Igor Cardoso, Head of Branding at Keetam, and José Caporrino, Head of Creative at Chilli Beans. The discussion on the human factor and leadership will be led by Caio Nalini, Director of Human Resources at Magazine Luiza, who will offer a perspective on organizational culture in times of accelerated transformation.
The program also includes case study presentations, networking opportunities, and a closing lecture, reinforcing the Digitail Conference's objective of connecting theory and practice, trends and concrete results.
With a focus on applicability and value creation, Digitail 2026 is one of the leading forums for discussing the future of retail and digital business in Brazil, bringing together decision-makers who are at the forefront of the sector's transformation.
