Today, it is estimated that more than 24% of fine wine sales in Brazil already take place via e-commerce, confirming the strength of the digital channel for this segment. It is in this context that the GoPack brand, specializing in EPS (styrofoam*) packaging for premium beverages, from Termotécnica, gains even more prominence during ProWine São Paulo 2026. Considered the largest and most important professional wine and spirits trade fair in the Americas, ProWine will be held from October 6th to 8th at Expo Center Norte in São Paulo. And at the Termotécnica booth, those interested can check out this EPS solution, which guarantees the safe transport of bottles.
The packaging was specially developed for the safe transport of bottles of wine, sparkling wine, spirits, and beer, as well as olive oil, juices, and even glasses. “The combination of protection, lightness, and sustainability has broadened interest in the solution—both among end consumers and companies seeking efficient, lightweight, and recyclable packaging,” says Nivaldo Fernandes de Oliveira, Managing Director of Termotécnica. “This acceptance is already quite significant in one of the country's main wine-producing regions: currently, two-thirds of the wineries in the Vale dos Vinhedos, in Rio Grande do Sul, use GoPack. Among them are recognized brands such as Pizzato, Lidio Carraro, Don Laurindo, Dom Bernardo, Bettú, and Buffon, which reinforces Termotécnica's presence as a benchmark in innovative solutions for this market,” he adds.
Awarded the ABRE Brazilian Packaging Award, GoPack stands out as an ideal solution for the e-commerce of premium beverages, with operations extending beyond the domestic market. Combining technology, durability, and sustainability, GoPack is also being adopted by Brazilian wineries that export their labels to demanding markets such as India, Italy, England, Portugal, Sweden, and Japan. Its structure guarantees the integrity of products over long distances and across different modes of transport. Furthermore, the solution is certified according to international ISTA standards and recognized by major logistics operators such as GolLog, Azul Cargo Express, Sequoia, Jadlog, and Total Express.
Available in GoPack Max versions — developed for wines and sparkling wines, accommodating larger bottles and reducing logistical waste by up to 5% — and GoPack Slim — compact and ideal for beers, spirits, and olive oils, optimizing cargo space by approximately 40% — the line adapts to different needs. Both feature a patented multi-purpose modular concept, allowing for the accommodation of 1 to 6 bottles and offering flexibility for transporting other fragile products. Therefore, GoPack contributes to reducing logistical costs, facilitates storage, and adds value to the consumer experience from the beginning to the end of the purchase journey.
