Aiming to provide flexibility for market professionals, ESPM, a leading school and authority in Marketing and Innovation focused on business, is launching two doctoral programs this year, recently approved by the Coordination for the Improvement of Higher Education Personnel (CAPES) of the Ministry of Education. Classes are held bi-weekly, on Fridays and Saturdays, allowing for better adaptation to students' routines.
ESPM continuously invests in courses that offer an experience compatible with market demands and the routines of professionals. “These courses represent a strategic advantage, expanding the capacity of professionals to lead change and add value to the market in an innovative and well-founded way,” says Denilde Holzhacker, academic director of ESPM. “Our model was designed so that professionals can adapt their studies to their daily lives, making academic development viable and aligned with their reality.”
The Professional Doctorate in Consumer Behavior at ESPM, starting on February 12, 2025, will be held bi-weekly on Fridays and Saturdays at the ESPM Tech campus in São Paulo, lasting six semesters. Applications are open until January 21, 2025. This program offers two research lines: “Person, Society and Consumption,” focused on investigating the consumption practices of individuals, groups, and organizations, understanding how they choose, buy, use, and dispose of products, services, ideas, and experiences; and “Consumption, Intelligence and Strategy,” which centers on the study of obtaining and applying information about consumer behavior, addressing how people construct their role as consumers and their relationships with brands, raising insights into decision-making processes and experiences of purchase and disposal.
In Rio de Janeiro, the Professional Doctorate in Creative Economy, Strategy and Innovation at ESPM will be offered at the ESPM Glória Villa-Aymoré campus, with classes on Saturdays and a duration of eight semesters, starting on March 15, 2025. Applications close on February 3, 2025. This course also has two research lines: Strategic Management of Creative Sectors, Businesses and Territories, which explores how knowledge, innovation and entrepreneurship interact to create value and generate competitive advantages in creative ventures; and Design and Innovation of Creative Processes and Products, which investigates design both as an independent creative industry, driving the economy, and in its relationship with other creative and cultural sectors. It involves the development of projects, methodologies, empirical research and reflections in the field of design and innovation, focusing on creative processes and products.
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Professional Doctorate in Consumer Behavior
Start date: February 12, 2025
Application deadline: January 21, 2025
Where: ESPM Tech Campus – Rua Joaquim Távora, 1240, Vila Mariana – São Paulo
Registration and information: here
Professional Doctorate from the Postgraduate Program in Creative Economy, Strategy and Innovation
Start date: March 15, 2025
Application deadline: February 3, 2025
Where: ESPM Glória Villa-Aymoré Campus – Ladeira da Glória, 26, Glória – Rio de Janeiro
Registration and information: here
