Sales Price Formation Course

Training Updated with the New Tax Reform Legislation

A change in product price can impact a company's bottom line, but how significant is the impact?

A company needs a certain number of sales per month to meet its profitability, but what is that sales volume and what is the profitability?

What is the impact of direct taxes on my company's results?

To answer these and other questions, we need to gather knowledge about cost and pricing methods.

The sales price formation course will provide participants with in-depth knowledge of methods for calculating product and service prices and costs, enabling them to understand company profitability and find the mathematically sound alternative that achieves the company's objectives.

Objectives

• To empower participants to understand the elements that make up the price of a product or service;
• Understanding the relationship between the final price of the product and its profitability, and consequently the company's profit;
• Understanding the effects of taxes on the final price of a product.

Target audience

Professionals in finance, marketing, sales, purchasing, product pricing, or related departments who need to understand how pricing is done.

Course Content

• Tools for determining prices for products and services
• Relationship between breakeven point, leverage, and price formation
• Cost-based pricing
• • Setting the price using the cost
  • Target cost
  • Markup calculation
  • The effect of "taxation" on prices, margins, and results
  • Pricing in Tax Reform
• Practical costing applications for industry, commerce, and services
• Price sensitivity analysis
• • Price elasticity of demand and type of good
  • Profit-maximizing price (subject to restrictions)
• Key Performance Indicators (KPIs) for price formation
• • EBITDA margin vs. price
  • Profitability vs. price
  • Market share vs. price
  • Other indicators
• Effects of prices on contribution margin
• • Incremental Break-Even Point
  • Policies for pricing practices and granting discounts

Instructor

• PhD in Business Administration from FGV, Master's in Economics from Insper, and Bachelor's degree in Business Administration from USP
• He currently works as a consultant and professor in the areas of finance and accounting.
• He worked at financial institutions such as Banco Itaú, Banco Votorantim, Santander, Citibank, Banco ABC Brasil, and Banco Safra
• Academic experience in the areas of Economics and Administration, with emphasis on General Economics, Financial and Capital Markets, Risk, Financial Management, Financial Mathematics, Pricing, Accounting Sciences and Quantitative Methods in Economics

Important Information

Date: May 11 and 12, 2026

Hours: 2 PM to 6 PM

Mode: Remote

Workload: 8 hours

The price includes the course, materials, and an electronic certificate.

Format: Online transmission – The course will be broadcast live, and students can watch it on a computer with internet access. During the classes, it will be possible to interact with the instructor, sending comments and clarifying doubts in real time.

This training can also be conducted in-company, either in person or online.

For more information about the Sales Price Formation Course, contact us by phone at (11) 3230-2714 or access the link: https://bit.ly/3FfMmUr