Following its presence at NRF Retail's Big Show 2026 , considered the largest and most relevant retail event in the world, Gouvêa Experience will host the Retail Trends Post-NRF 2026 event on January 27th . The event, which will take place at the Teatro Claro MAIS in São Paulo, promises to present the national market with a complete overview of the innovations and strategies discussed in New York.
Aimed at leaders, executives, and professionals in the sector, the meeting will take place from 8 am to 6 pm and opens the annual Gouvêa Experience calendar. The central proposal is to go beyond a simple trend report: the objective is to translate insights into actionable strategies applicable to businesses in Brazil, strengthening the competitiveness of national brands.
Tropicalized Intelligence
The content curation is handled by the Gouvêa Delegation, which attended firsthand and conducted technical visits to retailers in the United States. The event is considered the most comprehensive "Post-NRF" event in the country, bringing together strategic content, qualified networking, and analyses adapted to the local reality in a single day.
Among the topics that will dominate the agenda are technology applied to customer experience (CX), omnichannel strategies, service innovation, and the emergence of new store models. Special emphasis will be given to the strategic use of Artificial Intelligence (AI) and its direct impact on transforming operations and business models.
Several speakers will take the stage to stimulate reflection on digitalization and the future of consumption. By connecting a global vision to the specific demands and challenges of Brazil, Retail Trends Post-NRF 2026 seeks to anticipate scenarios and inspire crucial strategic decisions for the coming year.
Retail Trends Post-NRF 2026
| Time | Her | Speaker(s) |
| 08:00 | Accreditation | |
| 08:50 | Opening | Marcos Gouvêa de Souza – General Director, Gouvêa Ecosystem;Ana Paula Rocha – Executive Director, Gouvêa Experience |
| 09:05 | The Economic Outlook for Brazil and the World in 2026 | Speaker to announce |
| 09:30 | Services transforming retail and the global economy | Guilherme Loureiro – Regional CEO Walmart Canada, Chile, Mexico and Central America |
| 09:55 | NRF Visão Gouvêa – The Future is Now: Shopping is not what it used to be | Luiz Alberto Marinho – Managing Partner, Gouvêa Malls |
| 10:30 | Networking Time (Coffee Break) | |
| 11:10 | NRF Visão Gouvêa – NRF 2026: The year retail stopped using AI — and started being run by it | Marcelo Antoniazzi – CEO | Gouvêa Consulting |
| 11:40 | NRF Visão Gouvêa – The Era of Integrality: Technological Solutions, Innovation, and Business Strategy | Roberto Wajnsztok – Managing Partner, Gouvêa Consulting |
| 12:00 | Technology, Innovation & AI: A tour of the highlights of Expo NRF 2026 | Regiane Romano – Director | VIP-Systems |
| 12:35 | Lunch | |
| 14:00 | NRF Visão Gouvêa – The Role of the Store in the Consumer Experience and Delight | Lyana Bittencourt – CEO of Bittencourt Business Network Intelligence |
| 15:00 | NRF Visão Gouvêa – Natural Engagement in the Age of Artificial Intelligence | Janice Mendes – Managing Partner | Gouvêa Malls |
| 15:20 | NRF Visão Gouvêa – Reinventing Business Models and Service Platforms | Eduardo Yamashita – COO | Gouvêa Ecosystem |
| 15:55 | Panel – Key takeaways from NRF NY for businesses | Marcos Gouvêa de Souza and guests |
| 16:40 | Closing Lecture – The Professional of the Future: How to Prepare for the Job Market in the Age of AI | Michelle Schneider – Partner at Signal & Cipher, guest lecturer at SingularityU |
| 17:10 | Closing | Marcos Gouvêa de Souza and Ana Paula Rocha |
Retail Trends Post-NRF 2026
Date: January 27, 2026
Hours: 8am to 6pm
Location: Teatro Claro MAIS SP – Rua Olimpíadas, 360, Vila Olímpia – São Paulo (SP)
Registration: https://www.sympla.com.br/evento/retail-trends-2026-pos-nrf-gouvea/3148475rviço
