In a scenario of constant digitalization of payment methods, driven by the search for convenience and a more demanding consumer profile, e-commerce is gaining strength with the integration of automatic payment systems, such as Pix. According to a survey conducted by Confi Neotrust, Brazilian digital commerce is expected to generate around R$254 billion in revenue during the second half of 2026, a value 20% higher than that recorded in the same period in 2025.
The growth is partly justified by events such as Black Friday and the Christmas period, attracting consumers to e-commerce through offers and other advantages compared to traditional retail. Despite this, the sector still faces abandoned purchases as its main challenge. According to the CX Trends 2026 survey, 67% of shoppers have abandoned a purchase one or more times in the last year due to problems with digital channels.
Aware of this trend, Shopify, in partnership with Pagsmile, a payment institution specializing in solutions based on the Pix ecosystem, is betting on the adoption of the Brazilian automatic payment system to meet the demands of a virtual market that prioritizes fluidity and practicality.
“The high abandonment rate shows that price is no longer the sole determining factor for purchase and has begun to share space with experience. When faced with lengthy payment journeys that demand a lot of information, consumers begin to reassess the need to acquire the product or service in question, increasing the abandonment rate,” explains Marlon Tseng, CEO of Pagsmile.
With this in mind, offering payment methods like Biometric Pix emerges as an opportunity to further streamline the checkout process, reducing friction and increasing conversion rates. The tool operates not only based on security against identity fraud, but also eliminates the need to remember passwords and open banking apps, keeping the buyer's attention focused solely on the desired item.
The consolidation of Pix as the predominant payment method among Brazilians also provides strategic support for expanding IP's presence in the Shopify ecosystem. Between January 2025 and July 2026, Pix accounted for approximately US$1.73 billion in transaction volume at Pagsmile, roughly 75% of the total volume by method, consolidating itself as the main payment method for the operation.
According to the Pagsmile specialist, integration with a widely adopted platform like Shopify allows for the provision of services and support for small and medium-sized enterprises. “Currently, Pix accounts for more than half of the financial transactions in the national ecosystem and is on track to lead e-commerce revenue. When the technology platform delivers a fluid, centralized, and native integration, it solves, at once, the conversion barrier for hundreds of small and medium-sized enterprises that would not have the structure to integrate complex APIs on their own, democratizing banking efficiency for thousands of merchants.”
