The book “How to Invest in Startups: From Theory to Practice – A Complete Manual to Start Safely”, by Guilherme Enck, an expert in investments and entrepreneurship in Brazil, is arriving in physical and online bookstores. Published by Editora Gente and with an official launch scheduled for September of this year, the book presents a practical and structured methodology for investing in startups, offering readers an accessible and reliable guide to ride the wave of innovation and entrepreneurship that is consolidating in Brazil. The book is already available for pre-order, and those who purchase a copy before the launch will guarantee participation in the inaugural edition of the “Entrepreneur in 21 Days” challenge, led by the author.
A native of Rio Grande do Sul with a degree in Production Engineering and a specialization in Engineering Management from Loughborough University (United Kingdom), Enck has built a solid career in the financial market and entrepreneurship. He has worked in mergers and acquisitions and founded several fintech companies, most notably as co-founder of Captable. This latter venture has established itself as the largest startup investment platform in Brazil, enabling the raising of over R$ 100 million for approximately 60 companies. His experience reflects his deep practical immersion in the sector, reflecting his "entrepreneurial spirit since before graduating from college."
At Captable, a company responsible for introducing more than 7,500 people to the world of startup investments, Enck also stood out as an educator: he conducted courses, lectures, and workshops aimed at helping savers of all profiles understand and take advantage of the opportunities in the innovation ecosystem in a methodical and safe way.
This entire journey gave rise to "How to Invest in Startups: From Theory to Practice – A Complete Manual to Start Safely," which stands out as a practical and up-to-date guide to the complex Brazilian reality, addressing local culture, economy, and laws. The book fills an editorial gap by offering a perspective from someone who has truly experienced the ecosystem, sharing authentic stories, successes, and, fundamentally, lessons learned from failures.
In a light and informal style, the content goes far beyond theory, delving into analysis methods, valuation , and portfolio strategies, always contextualized to the particularities of the national market. Among the topics covered, the "Power Law" stands out, demonstrating how success in Venture Capital can come from a few, but strategic and successful, bets.
“Value creation is migrating from traditional structures to the innovation ecosystem. Everyone is experiencing this; just pay attention to all the tools and solutions we use in our daily lives. If the main epicenter of value creation in the economy is changing, it's natural that we have to adjust our way of investing. Those who insist on remaining restricted only to the traditional financial market will miss this wave,” declares Guilherme Enck.
He adds: “The time when investing in startups was only for large funds is over. Every investor should have at least a small percentage of their assets allocated to these companies. My role is to teach them how to do this — but in a sober, careful, consistent way, adapted to the long-term nature of this asset class,” he concludes.
With “How to Invest in Startups: From Theory to Practice – A Complete Guide to Getting Started Safely”, Enck not only informs but inspires, solidifying his position as an essential voice for those seeking to thrive in the innovation market and drive the growth of companies with real and lasting impact.
The author will donate all royalties from the book to the Tennis Foundation, a non-profit Non-Governmental Organization (NGO) that has been promoting the social transformation of children, adolescents, and young people in vulnerable situations for over two decades through sports and vocational training.
