Pix Revolutionizes the Financial Market with Contactless Payments, Expected for 2025

Pix, which has already established itself as one of the main payment methods in Brazil, is about to enter a revolutionary new phase. In the first half of 2024 alone, approximately 28 billion transactions were carried out via Pix, totaling R$ 11 trillion, demonstrating the growing adoption of this technology by Brazilians. Now, to further facilitate the financial lives of the population and institutions, Pix is ​​preparing to introduce a new feature: contactless payment.

The Central Bank of Brazil recently announced new rules and governance structure for this innovative method. Starting November 14, 2024, banks will begin testing this new form of transaction, and on February 28, 2025, the new feature will be officially available to customers. This modern and efficient solution will allow for fast payments without the need for customers to access their bank accounts directly.

Marcelo Modesto, CEO of Avivatec, a technology ecosystem specializing in solutions for the financial market, highlights the importance of this innovation. “The integration of the contactless payment model with Pix is ​​a significant advancement in the financial sector, but it also requires infrastructure investments. The Instant Payment System was essential for the implementation of Pix in Brazil. The combination of this technology with NFC (near field communication) contactless payment is, naturally, the next level. Approximately 82% of people already use contactless payment via credit and debit cards. Therefore, contactless payment via Pix becomes a major milestone for everyone, making daily operations faster and more secure. We are ready for this innovation and to ensure that everyone can enjoy the benefits of this new technological solution,” comments Modesto.

Since its launch in 2020, Pix has offered a fast, secure, and cost-free alternative for transfers, differentiating itself from older options such as TED and DOC. In 2023, payments made using this method totaled more than R$ 17 trillion, representing approximately 58% of the value transacted from 2020 to October 2023. On a single day at the beginning of last month, more than 224 million transactions were carried out via Pix, moving approximately R$ 119.4 billion, setting a new record.

“We have observed continuous growth in the use of Pix, not only in the number of transactions, but also in its popularity as a payment method in various everyday situations. The convenience and security offered by institutions are transforming the financial behavior of Brazilians and businesses. In addition, the speed of transactions and the absence of fees have attracted more and more users, consolidating Pix as an essential tool in the financial landscape,” explains Modesto.

According to data from PicPay, in the first half of 2024, the use of Pix for businesses and merchants increased by more than 140%, while among individuals the increase was 66%. With the arrival of Pix contactless payment, the trend is for these transactions to grow even more, simplifying payments and enabling transactions through the digital wallet.