Descrição

Copywriting: Palavras que Vendem Milhões (Copywriting: Words That Sell Millions)

New, revised and expanded edition of the best-selling digital book, published by DVS Editora (2018) in both print and digital formats.

Do you know the power of words that sell?
Copywriting is the art of persuasive communication. The difference in the market is rarely having the best product — it’s having the best sales letter. This book gathers the author’s experience as an elite copywriter and brings the following special content:

• Principles of marketing and direct response
• 219 highly persuasive headlines from the world’s greatest copywriters
• 12 sales letters that sold more than US$1 billion
• 26 templates to start your sales letters
• Gary Halbert’s 7 steps to write winning copy
• A 52-step script for sales letters and sales videos
• How to define your customer avatar correctly
• A fill-in-the-blank sales letter template
• How to build an irresistible offer
• And much more!

This material is a treasure for anyone who needs to write sales letters for their own business to attract customers and increase sales — and also for those who want to grow as professional copywriters.

This book lets you step into the minds of the greatest copywriters the world has known and ask: “Hey, how would you write this letter?” A true resource to put copywriting techniques into practice and discover how just a few words can make the difference between being just another player in the market or becoming a genuine sales champion.