Descrição
Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade
Philip Kotler — considerado o pai do marketing moderno — junta-se a três líderes influentes da área para mostrar como tirar proveito das tecnologias online nas relações com consumidores e dentro das empresas, criando práticas que vão além do marketing convencional.
“Kotler and his colleagues demonstrate how the interconnectivity of all sectors of the organization is essential in the way companies operate, and they define a new framework for companies to prosper.”
— David J. Reibstein, Professor of Marketing, The Wharton School
This book presents an innovative vision of entrepreneurial marketing, proposing an agile, creative and proactive mindset that should permeate the entire organization. It is essential reading for marketing professionals, entrepreneurs and leaders who want to transform strategy into sustainable results.
Main contents and benefits:
- An entrepreneurial post-marketing vision of the commercial landscape that puts the operational aspect at the center of the action, integrating marketing and finance and adopting human-focused technologies.
- Practical strategies and techniques to guide marketing departments to create real value and drive business success.
- Reflections and analyzes on the paradox between developing core competencies internally and collaborating with multiple stakeholders — including partners and competitors.
Ideal for those looking to combine creativity, leadership and sustainability into modern and effective market strategies.
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