More marketing, less guru: Your survival guide in a market full of fallacies and superficialities

In a market saturated with gurus promising miraculous solutions, MORE MARKETING, LESS GURU emerges as an essential compass for navigating the real world of Marketing. Nino Carvalho deconstructs persistent myths and offers a robust exploration of the true roots and practices of Marketing. The book is a call for professionals in the field, academics, and students to adopt a more questioning and rigorous approach. Carvalho highlights the importance of historical and theoretical knowledge, showing how a deep and structured understanding of the origins of Marketing can enrich contemporary practice and prepare the ground for future innovations.
MORE MARKETING, LESS GURU is not just a book; it is a manifesto for a more authentic and less pretentious Marketing.
It is a solid beacon of clarity amidst the fog, challenging clichés and revealing the authentic and often forgotten roots of true Marketing. It is ideal for those seeking to break free from the monotony and stand out in a field often dominated by superficiality.
Nino Carvalho offers much more than a critique; he provides a path to follow, making this book indispensable for anyone determined to make marketing not just their profession, but their passion.