If the future of business depends on the direction of Artificial Intelligence (AI), the next corporate revolution will not be in product launches, but in the internal reconfiguration of companies, with increasingly automated and independent routines.
“AI is taking up a bolder space in organizations, performing activities, making decisions, and managing entire workflows. This is the advancement of so-called 'AI agents.' This technology promises to redefine customer support and the entire operational architecture. They begin to act independently, establishing a new paradigm based on autonomy and scalability,” says Ariane Abreu, director of Total IP.
The future of customer service with AI
According to a Gartner survey, by 2029, 80% of recurring service requests will be resolved without the need for human intervention. The impact on costs is direct, with an estimated decrease of up to 30% in operational expenses.
This trend reflects a shift in the profile of the Brazilian consumer. More informed and less patient with bad experiences, today's audience demands speed, simplicity, and effective solutions. "Speed has become essential, and intelligent agents are now functioning as true business executors, capable of analyzing situations, prioritizing tasks, and executing actions, directly impacting revenue and customer satisfaction," emphasizes the director.
In this context, Total IP developed a new AI agent with a distinct approach from chatbots . Instead of simply answering questions, the tool interprets commands in everyday language, makes context-sensitive decisions, and performs complete processes, from initial contact to purchase completion. Essentially, it acts as a digital team, available 24/7 and with enormous growth potential. “AI ceases to be an assistant and becomes an executor. It not only engages in dialogue but also solves problems. This radically transforms the productivity of companies,” emphasizes Ariane.
The benefits of AI agents
The development of this technology combines sophisticated language models with a unique layer of automation and connectivity. This allows the agent to operate in various areas, such as customer support, lead, internal assistance, and performing operational tasks, reducing bottlenecks and streamlining workflows.
“Currently, consumers make decisions quickly and with high demands, so shortening response times and cutting out unnecessary steps makes all the difference. This increases conversion rates more organically, reduces the cost of attracting new customers, and makes the sales cycle more productive,” explains the expert.
This impact is already visible in market research. According to Gartner, organizations with generative AI integrated into automated systems are able to reduce customer acquisition costs by more than 33%, while increasing the productivity of sales teams.
“We are moving towards a point where intelligent agents will take over repetitive, operational, and high-volume tasks, freeing people to dedicate themselves to strategic choices focused on sales and relationship building. Those who know how to structure this integration in a solid way will have a significant competitive advantage in efficiency, profitability, and growth rate,” concludes the executive.
