Digital transformation reveals itself as a fundamental pillar in retail, and increasingly ubiquitous applications play an essential role in the buying and selling process. The strategic decision to invest in well-designed tools can generate significant benefits such as optimized customer journeys, increased productivity, and even boosted sales. However, off-the-shelf solutions do not always meet the specific needs of a business, considering variables such as size, demand, and sector.
A strategy that has been gaining increasing traction in the market is low-code technology. According to a recent Gartner study , it is estimated that by the end of this year, 70% of new applications will be developed using low-code methodologies. This trend allows for rapid creation without the need for advanced programming skills. Companies gain the ability to build tailor-made solutions for their operations, without the complexity of traditional development, resulting in reduced costs and accelerated results.
“Digitization doesn’t have to be expensive and slow; it can be agile, accessible, and most importantly: efficient. What used to take 6 months or even a year to develop and make a new tool usable can now be done in just a few days – scalable, secure, and fully integrated applications, in a straightforward way. It’s a guaranteed gain for operations in terms of speed, democratization, and increased revenue,” explains Lucas Felisberto, VP of Sales & Customer Success for Latin America at Jitterbit.
But how exactly can low-code technology transform a company's operational activities? Jitterbit, a global leader in low-code solutions, has listed 10 applications that can be developed using this approach and offer the potential to optimize retail operations and increase process efficiency. 1. Store window display approval
Shop owners can submit photos of their storefronts for approval, and the responsible team analyzes them, approving or rejecting the images with comments. This ensures faster communication and maintains a uniform visual standard among establishments in the same segment.
2. Product movement control
Register and approve inventory movements for companies that need control over product flow. A movement history is also generated, using digital signatures to ensure the security and traceability of the process.
3. Sales commission calculator
It automates the calculation of sales commissions for salespeople, taking into account sales made and possible discount coupons, in addition to the option of analyzing reports with greater accuracy and speed.
4. Course offers on sales channels
It can be used by companies to manage and market their training or course offerings, with functions such as registering classes, controlling certification, and activating or blocking access across different sales channels.
5. Supplier approval
Supplier registration and analysis, integrating information directly into the ERP and e-commerce platform , with a record of each step for greater control.
6. Activation of transport companies
Optimizing the order pickup request process, making it easy to submit requests, tracking the logistics process in real time, and speeding up processes.
7. Price management
Efficient control over pricing and discount policies across online channels and marketplaces, facilitating price updates and approval of discounts exceeding defined limits, all integrated with the company's e-commerce platform
8. On-site Audit
Conducting in-store audits, accessing integrated data to verify discrepancies in real time, improving the accuracy of audits and reducing errors.
9. 360° customer service
By centralizing all customer information in a single interface, it allows for personalized service, extracting data from systems such as e-commerce, CRM , and customer service centers. The application enables the creation of promotions, improving the consumer experience.
10. Supplier portal
Optimizing the management of orders placed with suppliers, enabling the tracking of all stages, from negotiation to delivery, with action buttons such as "Order accepted", "Order produced" and "Order dispatched".
Solutions like these represent the diverse purposes and possibilities that low-code technology offers for operational optimization in retail, both physically and digitally. Integrated tools provide greater agility, customization, and autonomy, helping companies adapt to market needs quickly, efficiently, and without requiring large investments in programming.
Adopting technological platforms that combine innovative and straightforward solutions can be part of a strategic plan for businesses of different sizes and segments, facilitating positive market competitiveness in the constantly evolving digital landscape.
