Hernane Jr

Hernane Jr. is the founder and CEO of waffle, one of the main media groups aimed at future generations. In March 2020, the executive launched the news, which quickly stood out as the main newsletter in Brazil, reaching more than 2 million readers. Under his leadership, the waffle expanded significantly, with the launch of other newsletters, portals, programs and also one of the most listened news podcasts in the country in its portfolio. Currently, the brand accumulates a monthly audience of more than 50 million people, as well as several partners, such as Google, Itau, McDonald's and Nubank.