Giuliana Flores' subscription club exceeds 5 thousand subscribers

Giuliana Flores' subscription club has surpassed the 5,000 subscriber mark since the start of operations in October 2023, consolidating itself as one of the company's main strategic bets. Called Giu Club, the service has been gaining ground by transforming flower delivery into a recurring and sensorial experience, combining convenience, personalization and well-being.

Created to provide a different atmosphere every month, the service offers exclusive kits with species selected according to the mood period, as well as a personalized vase, scented sachet, flowerfood (supernutrient that increases the durability of flowers), thematic playlist on Spotify and special content about the inspiration for the edition. The company also invests in collabs with marks of lifestyle, adding special items to deliveries and strengthening the immersive experience.

The growth of Clube da Giu accompanies the expansion of the repeat market in the country. According to recent data from Betalabs, around 74% of Brazilians already subscribe to at least one recurring service, a movement driven by the search for practicality, personalization and differentiated experiences. The trend strengthens companies that focus on financial predictability and customer loyalty.

Currently, Clube da Giu subscriptions serve residents of the capital of São Paulo, ABC, the interior and coast of São Paulo, reaching 32 municipalities. Furthermore, 80% of subscribers are women, highlighting the strong emotional and aesthetic appeal of the service. Another difference is cost-benefit: participants can save between 50% and 70% compared to individual purchases, in addition to receiving fresh, seasonal flowers with original floral designs developed especially for each edition.

“The success of Clube da Giu reflects not only a well-structured business strategy, but also the transformative power that flowers have in people's daily lives. We managed to combine convenience and emotion in an experience that goes far beyond delivery. Each subscription represents a gesture of connection with nature and well-being, something that, in an increasingly fast-paced world, has become essential”, shares Clóvis Souza, founder and CEO of Giuliana Flores.