Storytelling and Artificial Intelligence: How to reinvent Digital Marketing with truth, emotion and purpose
R$ 94,00 Original price was: R$ 94,00.R$ 66,70Current price is: R$ 66,70.
How to remain human when marketing became an algorithm? James McSill went through decades teaching people to tell stories. But in recent years, he was faced with a new kind of challenge: how to preserve truth, emotion and intention in an era in which artificial intelligence writes faster, tests faster and corrects with almost clinical precision?This book is born from the ground, from mentoring sessions, from the courage in three continents, from the courses that guided to professionals who, between the wonder and the exhaustion, ask for answers that do not fit in the tutorials.Storytelling and Artificial Intelligence is not a technical rewriting, from the work to the academic work and a practical work that is directed to the narrative and to the self-making, it is a guide to the self-translation.
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