Rede Mulher Empreendedora e Amazon lançam 6ª edição do Decola Garota

Rede Mulher Empreendedora (RME) and Amazon launch the 6th edition of Decola Garota, a free program aimed at women with formalized businesses who want to expand the sale of their products on the internet. The launch will be made on May 6 in a live on RME YouTube in collab with Amazon, marking the beginning of a new phase of the project, which will have 100% online classes and various activities throughout the year, with the beginning of training in June and closing scheduled for October.

In this edition, the program bets on an expanded format and with content directly on YouTube, without restriction of access. The classes bring together practical topics for micro and small entrepreneurs, such as time management, assertive communication, customer relationship, operation, logistics, digital positioning and growth strategies in e-commerce, as well as collective mentoring with Amazon experts.In the end, five winners will be selected among the participants who will receive: 1° place R$ 10,000; 2° place R$ 7,000; 3° place R$ 50404 place RTP 204.1404 place RTP 24.

“A partnership with Amazon has a strategic role to expand the access of women entrepreneurs to the digital market in Brazil. Over the years, we have built together initiatives that not only empower, but also generate real opportunities for growth and financial autonomy.We remain committed to strengthening this ecosystem and expanding the impact for more and more women throughout the country”, says Ana Fontes, founder and CEO of RME.

The Decola Garota trainings can be followed by everyone, but the program is aimed mainly at entrepreneurs who already have CNPJ, work with physical products and have potential for scale, especially those who do not yet have an account on Amazon or have a recent profile on the platform. 

More than 500 women have already gone through the project. Already in this 6th edition, the proposal is to further democratize access to knowledge and ensure immediate applicability of learning, with priority for the scalability of the participants' businesses, even after the end of the learning journey.

With the new edition, RME and Amazon reinforce the commitment to training, access to the digital market and income generation as ways to strengthen businesses led by women.The expectation is that the sixth edition of Decola Garota will contribute to consolidate the female presence in Brazilian e-commerce.