Consumers should anticipate purchases for Consumer Day and prioritize online channels, research shows

A survey conducted by Meliuz, with 95% of reliability and 5% of margin of error, indicates that the Consumer Day, which takes place on the 15th, continues to gain relevance in the Brazilian promotional calendar, with high purchase intention and strong protagonism of the digital environment. According to the survey, 76,2% of consumers intend to take advantage of the offers of the date, while another 35% are still in the decision phase about making purchases in March. The scenario expands the potential of influence of brands in the period, which for retail already extends for several days and has come to be known as Consumer Week.

Familiarity with the date also advances: 63.8% claim to already know the Consumer Day. Among those planning to buy, 57.1% will do this for the first time, signaling renewal of the participation base and expansion of the reach of the event.

The shopping journey tends to start before the 15th.More than half of respondents (54,1%) consider starting shopping before Consumer Week, while 1 in 7 people show interest in promotions after the date, reinforcing that the promotional period already extends beyond a single day.

Digital remains the main channel: 76,2% intend to buy online, either exclusively or combined with physical stores. The promotional price appears as the main decisive factor (37,8%), followed by free shipping (24%) and cashback (22%), showing a consumer more attentive to the composition of the offer value. In terms of spending, 48% indicate intention to disburse above R$300, demonstrating that the planned moving date, in addition to purchases by opportunity.

Interest is also reflected in food and pharmaceutical retail: 85.6% intend to seek promotions in supermarkets and pharmacies, and 82% state that they must follow offers linked to benefits, such as cashback on invoices, throughout Consumer Week.

Given this scenario, the expectation is that the period will be marked not only by direct discounts, but also by the expansion of additional financial incentives. Throughout March, the Meliuz app will concentrate offers in different categories, with up to 26% of cashback during the campaign, reinforcing the consumer's search for real savings throughout the purchase journey.

How Meliuz works

To earn cashback with Meliuz, the consumer needs to register for free on the website or in the application. To make online purchases, just choose the store of your choice, click on ‘Activate Cashback’ and make the purchase normally on the store's website, in the tab that will open automatically, choosing the form of payment you prefer. It is also possible to earn cashback on purchases made in physical stores, sending invoices in the Meliuz application

After confirming the purchase, the cashback is credited to the Meliuz statement and, by completing R$ 20 of available balance, the consumer can transfer the amount to his digital account in Meliuz and use the money as he wants & transfer via Pix, pay tickets and more.