Ribeirao Preto: Course of Management and Marketing Relationship 154th class

Ribeirao Preto Edition! Customer Relationship Management for business generation and reputation maintenance.The most applied course on Relationship Marketing in the country with 153 editions and 2,794 certified professionals.

Good customer relationships are the result of a sum of positive factors: helpful service, efficient services and a policy of valuing customers within the business. When these factors go online, and with defined quality standards, there is a feeling of satisfaction and recognition with customers, which can derive to reputation 'certainty of customers about the quality of the company, that is, trust. And customers who trust become great word of mouth generators, provided they are intelligently encouraged to propagate and speak well.

With Relationship Management, which occurs at all points of contact between the customer and the organization ¡n the commercial area, customer service and after-sales ̄, there is the opportunity to treat and work with the customer in a differentiated and customized way.

Relationship Management can be intensified by Relationship Marketing actions.Institutional actions that the organization creates and maintains with its customers, which strengthen the public image of the company and still support personal relationships between employees and their customers.

The course deals with the issue of Relationship Management in business. It is coordinated and applied by Marcelo Miyashita, one of the market references in the theme relationship marketing.

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AGENDA RIBEIRAO PRETO

• Days: 4 to 5 March 2026
• Schedule: wednesday to Thursday from 18h30 to 22h
• Location: Stream Hotels 830 Rua General Osorio
• Modality: collective face-to-face classes. Intensive corporate standard course, with included coffee-break services, complete class material and certification.

Check out interest-free installment on the website of Miyashita Consulting. And packages with discounts for registration of companies.

MODALITY PRIVATE LESSONS

Know this option: there are 3 online meetings, individual and live. On dates defined in common agreement, with targeted content and personalized guidance. It is the prof. Miyashita only with you. See here how it works and the current offer for this modality.

PROGRAM

Module 1. Customer Relationship

• Marketing in the sales and relationship process
• Business vision oriented to customer loyalty
• Evolution of Relationship Marketing concepts
• Customer and its generating power of lead and new business
• ROI in relationship management

Module 2. Buyer performance management

• The Customer Lifecycle Matrix and how to use it
• Management and capture of sales data
• Database Marketing and identification of opportunities
• Analysis of service and service processes
• How to promote Experience in the relationship rule

Module 3: Management of active client portfolio

• How to segment customers and sales channels
• Performance analysis and customer classification
• Identification of demands, proposals and business
• Loyalty Program and its applications
• Retention and recovery of customers in the inactive portfolio

Module 4. Relationship Marketing Program

• Customer value on the timeline
• Directing efforts and investments to VIP clients
• Relationship Marketing Program Structure
• Benefits and characteristics of efficient programs
• Cases and examples of successful programs

TEACHER

Marcelo Miyashita 2015 Joined the Hall of Fame of the Brazilian Marketing Academy. From 2007 to 2011 he received the title of Marketing Expert and in 2006 received the Best Marketing Award granted by the main organizations that promote marketing in the country: Reference Editor (editing the PropMkt Journal and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a lecturer and director of the Miyashita Consulting, consulting and training that since 2003 has also graduated post-professional courses in 5 years of advertising and executive degree.

OBJECTIVES

• Increase your competitiveness through the use of Relationship Marketing;
• Complement your learning with current market knowledge;
• Broaden your view on customer management and targeted communication;
• Strengthen your planning competence with innovative marketing strategies.

TARGET AUDIENCE

• Entrepreneurs and business managers;
• Professionals who work with customers: sales, customer service, and after-sales services;
• Marketing and communication professionals who carry out or seek to carry out customer relationship management projects;
• Students seeking to expand their skills.

DIFFERENTIALS

• Course on customer relationship management most applied in Brazil, with 153 classes and 2,794 certified professionals;
• Classes applied and coordinated by Marcelo Miyashita, one of the references in the country in the theme Relationship Marketing.
• Certified by Miyashita Consulting. Consulting in the marketing area with 578 classes of open courses and in-company versions in 22 capitals of Brazil and 9,283 certified professionals since 2003.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-gestao-e-marketing-de-relacionamento/

SALES POLICY

We work with the commercialization of 2 types of registration (Personal Person and Legal Entity). Each type with an application procedure:

• Physical Person Registration: from R$ 580 to R$ 750. Check out the Miyashita Consulting website payment option with interest-free installment. Participation in the course is only confirmed with proof of payment.
• Registration Legal Entity: R$ 750 per employee, with invoiced payment. The registration procedure PJ is not online. You must contact our service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the data of the Company for analysis (Social Reason, CNPJ and Address with ZIP) along with the data of the participating employees (full name, position, e-mail and telephone). Then the billing procedure and confirmation of participation in the course is started.

CLASSES

Check out the classes held in the Relationship Management and Marketing Course. National course applied in 22 capitals and other cities: