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54% of people in Brazil have experienced SMS fraud attempts: Norton highlights how to protect yourself

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54% of people in Brazil have experienced SMS fraud attempts: Norton highlights how to protect yourself

O smishing, uma forma de phishing que usa mensagens de texto para enganar as vítimas e roubar dados pessoais ou clicar em links maliciosos, está em ascensão no Brasil. Com a tendência visível de dispositivos móveis sendo usados para transações digitais, os cibercriminosos podem explorar as potenciais vulnerabilidades para espalhar malware, acessar informações confidenciais e cometer fraudes financeiras. De acordo com uma pesquisa recente da Norton, marca de segurança cibernética da Gen™ (NASDAQ: GEN), 32% dos brasileiros sofreram uma tentativa de golpe este ano, com 54% dessas tentativas ocorrendo via SMS. Nesse contexto, a Norton enfatiza a importância da educação digital e da proteção contra golpes no mundo digital. 

“O Smishing é uma combinação dos termos ‘phishing’ e ‘SMS’ (Short Messaging Service) e refere-se a ataques realizados por meio de mensagens de texto fraudulentas. Diferentemente do phishing tradicional, que ocorre por e-mail, o smishing explora a credibilidade de serviços conhecidos para enganar as pessoas e fazê-las compartilhar informações confidenciais, como senhas, números de cartão de crédito e credenciais bancárias. Esses ataques podem resultar em roubo de identidade, perdas financeiras e instalação de malware nos dispositivos das vítimas”, diz Iskander Sanchez-Rola, Diretor de Inovação da Norton. 

Golpes comuns de smishing 

Existem vários tipos de golpes de smishing e aqui estão alguns mais comuns: 

  • Notificações falsas de entrega de pacotes: um dos golpes mais frequentes, especialmente durante temporadas promocionais ou feriados, envolve mensagens falsas de transportadoras como FedEx, UPS ou Correios. Essas mensagens alertam sobre problemas com entregas de pacotes ou solicitam rastreamento, com links maliciosos. 
  • Golpes financeiros: os cibercriminosos geralmente se passam por bancos ou instituições financeiras para obter dados confidenciais, como senhas, números de cartão de crédito e informações bancárias. As mensagens geralmente alertam sobre atividades suspeitas ou solicitam atualizações de dados. 
  • Confirmações enganosas: este golpe usa confirmações de compras, compromissos ou serviços falsos, levando os usuários a sites de phishing onde são solicitadas informações sigilosas. 
  • Atendimento ao falso cliente: neste tipo de smishing, os fraudadores se passam por representantes de atendimento ao cliente de empresas confiáveis, como lojas online ou provedores de serviços, alegando que há um problema com a conta do consumidor. As mensagens contêm links direcionando para sites falsos, onde dados confidenciais podem ser roubados. 
  • Brindes e prêmios falsos: ofertas de prêmios inexistentes, como sorteios ou brindes, são frequentemente usadas para atrair as vítimas. As mensagens afirmam que a pessoa ganhou algo, mas pedem para clicar em um link para “resgatar o prêmio”. Isso pode infectar com malware o dispositivo do consumidor. 

Iskander Sanchez-Rola compartilha como se manter seguro, considerando algumas práticas de segurança digital que podem ajudar a reduzir os riscos de smishing: 

  • Não compartilhe informações pessoais via SMS: nunca forneça dados confidenciais, como senhas, números de cartão de crédito ou endereços de e-mail, por meio de mensagens de texto. 
  • Verifique a origem de mensagens suspeitas: tenha cuidado com números desconhecidos ou formatos incomuns, especialmente os internacionais. 
  • Use autenticação de dois fatores: isso aumenta a segurança de suas contas online e adiciona uma camada extra de segurança, mesmo se você for vítima de um golpe e sua senha for comprometida. 
  • Evite clicar em links ou arquivos suspeitos: um link ou arquivo desconhecido pode conter malware secretamente ou levar a um site falso para roubar informações pessoais. 
  • Entre em contato diretamente com a instituição ou empresa para confirmar quaisquer solicitações recebidas via SMS. 
  • Baixe um software antivírus confiável como o Norton 360, que protege contra malware, phishing e outras ameaças digitais. 

O impacto dos golpes para os brasileiros 

No Brasil, quatro em cada dez brasileiros (43%) que foram alvos de golpe acabaram se tornando vítimas. Destes (43%) consumidores, 77% das vítimas sofreram perdas financeiras. O prejuízo médio relatado foi de R$ 1.211,46, com alguns casos chegando a R$ 40.000,00. Da mesma forma, além das perdas financeiras, 33% das vítimas tiveram os seus dados pessoais comprometidos. 

A pesquisa da Norton também aponta os principais golpes sofridos pelas pessoas (43%), que foram vítimas de golpes. São eles: 

  • Golpes de pagamento (37%) 
  • Golpes de SMS e smishing (25%) 
  • Golpes de mensagens via redes sociais (18%) 

Methodology 

O estudo foi conduzido online no Brasil pela Dynata em nome da Gen, de 5 a 19 de dezembro de 2024, entre 1.002 adultos com 18 anos ou mais.

Joker case: leak affected thousands of credit cards from Brazil

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Joker case: leak affected thousands of credit cards from Brazil

A Zenox, cybersecurity startup of Dfense Group and an artificial intelligence expert against digital threats, he conducted a detailed investigation into the leak of 3.4 million credit cards, called “JOKER”. The incident, which was ranked as the largest financial data leak so far in 2025, was attributed to the cybercriminal group B1ACK’S STASH, known for marketing financial data on the dark web. The analysis revealed that malicious actors are elevating their game by combining advanced phishing, e-commerce compromise and artificial data generation to maximize impact and financial return.

Leak strategy and methods
The campaigns identified do not seem to have been directed to specific banks, but rather aimed at the massive capture of credit card data by different methods, such as:

  • Fake payment gateways;
  • Fraudulent websites;
  • Phishing by email;
  • Man-in-the-Middle scripts in legitimate online stores.

“The standard of action shows that B1ack seeks to maximize its earnings by reselling or using the stolen data dark web, forums of carding and direct transactions, strengthening their influence through an effective marketing strategy in the cybercriminal underworld”, says Ana Cerqueira, CRO at ZenoX

Impact and risks identified
Although the initial total was 3.4 million cards, ZenoX's calculation suggests that between 1.4 and 2 million records are authentic.Of this total, 93.96% remained active at the time of the investigation, posing a significant risk to consumers and financial institutions, especially in the Southeast Asia region.

It is also pointed out that a significant portion of the 3.4 million card records disclosed by B1ack may have been artificially generated, and not obtained exclusively through legitimate compromises.Anomaly of CVV codes, expiration dates and demographics were identified, indicating significant artificial generation of part of the data.

“We estimate that between 40% and 60% of the records may have been artificially created. This artifice seeks to expand the impact of the leak, increasing the reputation of the criminal group in the clandestine market”, Cerqueira says.

The implications of this leak transcend the immediate economic impact and highlight structural changes in the way compromised data is collected, manipulated and exploited commercially. Thus, agile mitigation actions are required

Brazil exposure in the leak
Brazil ranks 40th among the most affected countries, with 3,367 compromised cards, representing 0.10% of the total. Despite moderate exposure, the presence of Brazilian records is the largest in Latin America, surpassing Argentina (712), Chile (459), Colombia (139) and Mexico (2,791).

The analysis of IP addresses linked to national cards reveals a diverse pattern, indicating multiple phishing campaigns and possible e-commerce compromises, rather than a centralized attack. 

The relatively lower exposure of Brazil, in contrast to the high concentration in Southeast Asia, can be attributed to factors such as differences in the security technologies of local financial institutions, less focus of the attacker in the region or the geographical distance of the main operations of B1ack. “Although not one of the most impacted countries, the presence of more than 3,000 compromised cards in Brazil highlights specific vulnerabilities that require attention from financial institutions and regulatory bodies”, concludes Cerqueira. 

The full ZenoX study can be accessed here.

Bemobi acelera crescimento no quarto trimestre e anuncia nova política de dividendos, que prevê distribuir 200 milhões de reais

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Bemobi acelera crescimento no quarto trimestre e anuncia nova política de dividendos, que prevê distribuir 200 milhões de reais

A Bemobi (BMOB3), líder no setor de soluções especializadas de pagamentos, em que já atende 10 das 15 maiores empresas de serviços recorrentes no país, comunicou nesta quinta-feira, 20, à Comissão de Valores Mobiliários (CVM) seus resultados financeiros relativos ao quarto trimestre de 2024. O período foi o de maior crescimento dos últimos 9 trimestres, tanto de Receita Líquida como EBITDA  (lucro antes de impostos, depreciação e amortização) Ajustado, com crescimento nas 4 verticais de negócios. O período marca ainda o ganho de tração nas iniciativas de pagamento, com aumento de penetração nos clientes existentes e adição de novos clientes, entre eles a Copel, sexta distribuidora de energia a se tornar cliente da Bemobi. Uma das raras multinacionais brasileiras na área de tecnologia, a empresa soma hoje mais de 1 475 clientes, sendo 149 grandes empresas (com vendas acima de 500 milhões de reais) e 1 326 médias companhias (com vendas abaixo de 500 milhões de reais), espalhados por 58 países.

“Neste trimestre reportamos a maior expansão dos últimos anos, com aceleração do crescimento em relação aos trimestres anteriores. O ano de 2024 foi de retomada do nosso crescimento sustentável, suportado pelo contínuo ganho de tração na vertical de Pagamentos, além da recuperação em Assinaturas Digitais”, afirma Pedro Ripper, cofundador e CEO da Bemobi. “O crescimento e evolução do Pix e do Open Finance no Brasil, somado à expansão das e-wallets e inovações como o Click to Pay, criam oportunidades para as empresas de serviços recorrentes a modernizarem suas plataformas de pagamento. A digitalização dessas jornadas permite a transição do boleto tradicional para uma abordagem omnicanal e multimétodos, oferecendo mais flexibilidade e melhores condições de pagamento. Esse movimento tem trazido ganhos expressivos de conversão, redução da inadimplência e otimização de custos para os nossos clientes.”

A solução de meios de pagamento fim-a-fim da Bemobi já é usada no modelo “white label” por mais de 505 empresas, inclusive todas as principais operadoras de telecom do Brasil, como Vivo, TIM e Claro, algumas das maiores empresas do setor de utilities, como Energisa, Equatorial, Enel, NeoEnergia, Light e Copel, empresas do setor de educação, como o Grupo Salta, além de diversos provedores de internet. 

No quarto trimestre de 2024, a empresa alcançou um volume de pagamentos (TPV) recorde de mais de 2,3 bilhões de reais. Como resultado, a receita de Pagamentos teve expansão de 16,3% em relação ao mesmo período do ano anterior. 

Já as soluções de Assinaturas Digitais tiveram uma alta de 34,4% na receita do trimestre. O número de usuários com assinaturas ativas de seus serviços de aplicativos, jogos e comunicação chegou a 26,2 milhões, alta de 10% em relação ao mesmo período do ano anterior. 

Entre outubro e dezembro do ano passado, a receita líquida ajustada da Bemobi cresceu 19,8% em relação ao mesmo período de 2023, atingindo 165,3 milhões de reais. Em 2024, a receita líquida atingiu 607,5 milhões de reais, crescimento de 12,2% em relação ao ano anterior. O EBITDA ajustado cresceu 19,1% e chegou a 55 milhões de reais, o maior da história da companhia. O EBITDA ajustado avançou 13,6% e chegou a 200,4 milhões de reais. O lucro líquido ajustado ex-Swap no 4T24 foi de 46,5 milhões. No período acumulado de 12 meses, o lucro líquido ajustado ex-Swap totalizou 135,9 milhões de reais, uma expansão de 20,1% em relação a 2023. Já o lucro líquido contábil fechou o ano em 120,2 milhões de reais, alta de 38,3% em relação ao ano anterior.

A geração de caixa operacional foi de sólidos 41,4 milhões de reais no quarto trimestre, com a conversão de resultados em caixa superando os 75%. Dessa forma, a companhia fechou o trimestre com um caixa total de 589 milhões de reais. 

A Bemobi aprovou ainda uma nova política de distribuição de dividendos, válida até o final de 2025, que prevê distribuir estimados 200 milhões de reais. A primeira etapa de distribuição será de 58 milhões de reais relativos ao exercício de 2024, a serem referendados na Assembleia a ser realizada em 24 de abril. “Nossa performance financeira e operacional em 2024, somada às perspectivas para 2025, nos dão conforto de que nossa geração de caixa permite conciliar um pagamento mais agressivo de dividendos referentes a esses dois períodos, sem prejudicar nossa capacidade de seguir crescendo de forma sustentável, tanto organicamente quanto por meio de novos M&As que continuarão tendo um papel relevante em nossa estratégia”, afirma Ripper.

Retail reports growth of 8% in revenue in February, points out IPV of HiPartners

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Retail reports growth of 8% in revenue in February, points out IPV of HiPartners

After a month of January marked by the traditional seasonality of retail slowdown, February brought the scenario of consistent resumption, with significant growth in visitation flow and revenue compared to the same period of the previous year. Retail Performance Index (PPI) data, released by HiPartners, reveal a generalized recovery, especially for street stores, specific sectors and heterogeneous regional performance, but positive. 

The flow of visitors showed significant growth, especially in street stores, which registered a high of 18% in the annual comparison, while shopping stores had a more moderate increase of 3%.  

In the revenue, the national advance was 8%, driven by widespread increases in all regions. The North stood out with growth of 11,15% in revenue, followed by the Midwest, which recorded a high of 9,87%, overcoming challenges in the visitation flow, which fell 24,80% in the same region. The South, in turn, led the growth in customer flow (+28,70%), although with more modest performance in revenue (+6,45%). 

Average Ticket (%) 
Physical Stores in General 8,4 
Physical Stores situated on the street 8,0 
Physical Stores located in Shopping 10,2 
Physical Stores by Region (%)
Midwest 9,6 
Northeast 10,4 
North 7,6 
South 7,5 
Southeast 8,0 

The overall average ticket rose 8.4%, with regional variations and by type of establishment. Shopping stores increased by 10.2%, while street stores advanced by 8.0%. Regionally, the Northeast led the average ticket (+10.4%), followed by the Midwest (+9.6%). The North (+7.6%) and the South (+7.5%) showed smaller increases, but aligned with the national average. 

Sectorally, all segments had growth in revenue, with emphasis on Fabrics, Clothing and Footwear, with a high of 16.20%, and Furniture and Appliances (+10.97%). The category of Pharmaceutical, Medical, Orthopedic, Perfumery and Cosmetics articles grew 7%, indicating stable demand, although less dynamic. The numbers reinforce the diversification of the recovery, with sectors sensitive to credit and discretionary consumption gaining strength. 

Contrast with January and macroeconomic context 

In January, Restricted Retail (which excludes vehicles and building materials) grew 3.1% year-on-year, while Extended Retail advanced 2.2%. Despite this, seasonal adjustments revealed moderate declines in Restricted Retail, reflecting challenges such as food inflation, which impacted supermarkets (-3.4% on the monthly margin). The pharmaceutical sector, which had grown 9.6% in December, slowed to 6.2% in January, indicating normalization after previous peaks. 

The increase in import tax to 20% on purchases up to US$ 50, effective since August 2024 under the Conforma Shipping program, also continues to influence retail.Income data show a drop of 45.9% in the customs value of international shipments between July and August 2024, with limited recovery in the following months. 

HiPartners points out that the results of February confirm the resilience of Brazilian retail.  

“Retrict and Expanded Retail growth in the annual comparison shows resilience, but seasonal declines indicate that challenges such as food inflation continue to put pressure on essential categories such as supermarkets. The slowdown in the pharmaceutical sector also suggests a normalization after a period of strong growth.On the other hand, the rise in import tax has redesigned consumption dynamics. The significant drop in international shipments and the reorientation of demand for national retailers signal a strategic opportunity for the sector. Brands that know how to take advantage of this movement with assortment adjustments, operational efficiency and digital integration will have an advantage in a more competitive market scenario, but still protected, among the company, such as Eduardo Hiramart. 

The IPV consolidates itself as a thermometer to understand retail dynamics, offer strategic insights and anticipate trends. With the resumption of growth in February, expectations for the coming months are optimistic, provided that factors such as inflation, credit and fiscal policies remain stable.HiPartners reinforces its commitment to monitor these indicators, helping companies navigate a complex scenario, but full of opportunities. 

Rock Encantech promotes free webinar on retail trends in China and what Brazil can learn from this market

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Rock Encantech promotes free webinar on retail trends in China and what Brazil can learn from this market

On March 27, a Encantech Rock, first brazilian retail enchantch, specializing in data intelligence and CRM solutions, promotes a webinar with the insights of the visit held this month by company executives at Retail Experience China.The theme “ that Brazilian retail can learn from Chinese retail?”, the free online event aims to immerse itself in the trends that are transforming the industry in the global scenario, focusing on giants such as Alibaba, Hema Fresh and JD.

The event is aimed at retailers and supermarkets seeking to understand how technologies and business models of Chinese retail can be applied to generate innovation and growth in Brazil. During the broadcast, Rock Encantech experts share new trends and practical solutions to optimize the shopping experience and boost sales.

“The objective of this event is to bring an overview of the transformations of Chinese retail and how we can apply these innovations in Brazil, generating effective” results, comments Carlos Formigari, Founding Partner and President of Rock Encantech, which will mediate the webinar.

Event scheduleStarting at 10am, during the event, topics such as:

  • Innovative strategies: how to apply new technologies to increase your sales;
  • Vision of the future: how to prepare for the changes and opportunities that will arise in the industry;
  • Insights from China: experts will explore the trends and strategies shaping retail in China;
  • Exclusive e-book: receive a free e-book that unravels the trends of the Chinese market;

Experts:

  • Fernando Gibotti: CEO of CRM & Consumer Science at Rock Encantech;
  • Jorge Ramalho: CTO of Rock Encantech;
  • Marcelo Aliperti: Director of products and technology at Rock Encantech.

SERVICE:Date: 27 March
Schedule: 10am
Format: online
More details about the free registrations programming can be found in this link.

She made a handbag in R$ 28 million billing with a brand present in the daily lives of Brazilian women

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She made a handbag in R$ 28 million billing with a brand present in the daily lives of Brazilian women

Who has never dreamed of opening their own business, owning their brand and conquering their space in the market? This is the desire of many women entrepreneurs who, like Brenda Piccirillo, founder of CUFF Jewelry, decided to turn a dream into reality. According to SEBRAE data the number of women entrepreneurs in Brazil grew 18% in the last 5 years, driven by the search for autonomy and flexibility to manage their own businesses. The history of CUFF is a reflection of this movement when Piccirillo adopted as a purpose to create accessories that could accompany the routine of thousands of women in all moments of the entrepreneur account 5.

Brenda's career began in an unlikely way, with a handbag. Graduated in Business Administration in 2012, she began her professional career in areas such as innovation and technology, focused on the agricultural sector, and worked both in Brazil and abroad. However, always with the desire to undertake, she began to resell her aunt's semijoias as a way to get an extra income. Over time, this hobby was becoming a promising business. “The initial idea was to work with investments and banking, but I started selling semijoias and realized that I was happy doing this.

With this growing scenario, in 2019 Brenda officially founded CUFF. At the beginning, the brand operated with a limited stock of only one piece of each model. But with dedication and vision, the entrepreneur grew. In the same year, she developed the company's website alone and began selling to all of Brazil, which resulted in a significant jump in demand. 

In the last five years CUFF has reached R$ 28 million sales. In addition, in 2023, the brand sold more than 85 thousand pieces and surpassed the mark of 100 thousand pieces in 2024. In addition, it stands out in the market when creating authorial compositions, designed to provide a unique style experience. “Comborders allow our customers to visualize how the pieces can be easily mixed and combined, offering versatility and sophistication for any occasion. This differential not only facilitates the choice of complete looks, but also values the practicality of online purchase, allowing them to feel a safe 3-to-to-to-be-to-to-to-to-to-to-to-to-to-be-to-to-to-to-to-to-to-to-to-to-be-to-to-to-to-to-to-to-to-to-to-to-to-be-to-to-to-be-to-to-to-to-to-to-to-to-to-be-to-to-to-to-be-be-to-to-to-to-to-to-be-3. 

Last Black Friday, in 2024, CUFF broke records with a growth of 50% compared to the previous year. With more than eight thousand products sold, the brand not only exceeded expectations but also exceeded in 37% the sales target for the period, reaching a turnover of more than R$ 1 million in just one month.

Clicks of success 

CUFF has consolidated itself as a 100% digital brand, with an e-commerce that is the heart of its operations. The online store, which receives 90 thousand monthly accesses, stands out in the semijoias market for its personalized shopping experience and intuitive navigation. The growth of e-commerce in Brazil has also been a reflection of the expansion of the Brazilian marketUFF Jewelry, which benefits from the digitization movement and the increase in online shopping. According to the Brazilian Electronic Commerce Association (ABComm), total sales of Brazilian e-commerce grew 9.7% in 2024 compared to 2023, reaching R$ 44.2 billion in the first quarter of 2024.

“One of our differentials is to have a portfolio carefully thought to be timeless, with collections that combine with each other and that allow the recombination of old parts from other collections & with this we can provide our customers with durable and versatile accessories”, says Brenda. 

In addition to its quality, CUFF also stands out for the experience it offers to its customers. Its service is highly personalized, with a direct and attentive communication, adapted to the needs of each client.“We want every woman who buys with us to feel that she is part of something unique. We are not only selling accessories, we are creating an” experience, says the entrepreneur. This personalized service, added to the care in the development of its collections, makes CUFF have a satisfaction index (NPS) of 95%. 

And the future, what to expect from it? 

Regarding the future, CUFF maintains a strategy focused on e-commerce and expects to grow 20% in 2025. The brand also stands out for being 100% composed of women “Our team is formed exclusively by women because we believe in female empowerment, both in our internal operation and in how we treat our customers”, concludes Brenda Piccirillo.

Convenção Brazil Mobile traz Xiaomi como expositora e promete revolucionar o mercado mobile brasileiro

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Convenção Brazil Mobile traz Xiaomi como expositora e promete revolucionar o mercado mobile brasileiro

A Convenção Brazil Mobile acontecerá neste final de semana, nos dias 22 e 23 de março, no Distrito Anhembi, em São Paulo. Consolidado como o evento mais influente do setor de varejo mobile na América Latina, o encontro faz parte do Grupo Eletrolar, organizador especialista em feiras nacionais e internacionais. A edição de 2025 já está com mais de 8 mil visitantes cadastrados, e contará com mais de 100 expositores como Xiaomi, Honor, Itel, entre outros.

A programação da feira também inclui palestras e painéis com líderes do setor. Luciano Barbosa, head de projetos da Xiaomi Brasil, discutirá as estratégias da marca no país. Dafna Blaschkauer, ex-country manager da Apple, trará um keynote sobre inovação e experiência do cliente, enquanto Dema Oliveira, ex Samsung, compartilhará insights sobre inteligências para a expansão de negócios.

Além disso, André Vermaeccia, Strategic Partnerships Manager do TikTok, explicará como alavancar vendas por meio da plataforma, e o empresário Marcus Marques ministrará uma palestra inspiradora sobre empreendedorismo.

Espaço dedicado a debates

Além da programação principal, a Arena Mobile Talks será um espaço dedicado a debates dinâmicos sobre temas essenciais do setor, com participações de especialistas como Felipe Guima, que discutirá valor e diferenciação de marca, e Marcelo Alves, que explorará o mercado de crédito no Brasil.

“A CBM nasceu da necessidade de criar um espaço de troca entre marcas do varejo mobile, especialistas e empreendedores do setor. É uma experiência totalmente imersiva, que conecta através de muito conteúdo, networking e ferramentas certeiras”, afirma Cadu Oliveira, fundador do evento.

Marcas presentes

Nomes importantes como a Allied, maior distribuidora de iPhones no país, a Realme, fabricante chinesa de smartphones, e a Gorila Shield, referência nacional na venda de acessórios para celulares, entre muitas outras, estarão presentes na CBM.

Os participantes que adquirirem o ingresso UltraVip, terão benefícios exclusivos, incluindo mentoria fechada com Marcus Marques, assento privilegiados nas palestras, acesso à área VIP nos dois dias, kit VIP e credenciamento exclusivo.  

Service:

Event: Convenção Brazil Mobile 2025

Date: 22 e 23 de março de 2025

Location: Distrito Anhembi – R. Prof. Milton Rodrigues, s/n, Santana – São Paulo – SP. Entrada pelo portão P38.

Tickets: Disponíveis em diferentes modalidades, incluindo planos gratuitos e VIP.

More info: https://convencaobrazilmobile.com/

Why do some e-commerce businesses grow and others stagnate? Data reveals the answer

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Why do some e-commerce businesses grow and others stagnate? Data reveals the answer

Brazilian e-commerce is experiencing a time of rapid and challenging transformations. With the increasing digitization of consumption, more consumers have migrated to online shopping, driving the growth of the sector. However, this growth is not always linear. Many retailers still face obstacles to keep their operations sustainable and increase the conversion of visitors into recurring customers. 

In a highly competitive environment, where the options for consumers are vast and expectations are increasingly high, understanding how to stand out and retain the customer becomes fundamental. In this context, the strategic management of the customer relationship emerges as a decisive differential for the success of virtual stores.

According to data from the CRM Report Mailbiz, which analyzed thousands of e-commerce operations, how to relate to the customer base can directly impact the results.

1. The frequency of contact and its impact on sales

Frequent sending of communications is a relevant factor for the performance of virtual stores. According to the data analyzed, e-commerce sites that send more than 30 campaigns per month record average billing of R$ 45 mil, while those who send between 1 and 4 campaigns are in the range of R$ 2.333.

Thus, maintaining constant contact can help consolidate the brand in the memory of consumers. However, the effectiveness of this contact depends on the relevance of the content and the segmentation of the audience.

2. The role of automation in converting customers

Implementing automation directly impacts sales. Companies that use automated welcome flows they register a billing 143% larger than those who do not adopt this strategy.

Automation allows communications to be sent at the most appropriate time for each customer, avoiding gaps in the relationship and increasing the chances of conversion.

3. Recovery of abandoned carts

The abandonment rate of carts in e-commerce remains high, but data show that a structured approach can mitigate this problem automation for recovery of abandoned carts via email and WhatsApp can recover even R$ 298 mil/month sales that would otherwise be lost.

Automation of these interactions also impacts the return on investment (ROI), which can reach R$ 9.01 in this type of campaign.

4. The relationship between the size of the contact base and billing

Data shows that e-commerce with more than 100 thousand contacts they record an average turnover of R$ 33.835/month, while those with less than 5,000 contacts are in the range of R$ 1.584/month.

Thus, the expansion of the customer base, when done in a qualified way, can directly influence financial results. Strategies such as active lead capture and efficient segmentation can contribute to this growth.

5. The impact of CRM on the organization of e-commerce

E-commerce companies that use a structured CRM tool have an average billing of R$ 21,900/month, while those who do not use stay in R$ 5,300/month.

CRM is not just a repository of customer information, but a feature that enables campaign personalization and improved communication throughout the consumer journey.

Structured relationship: the decisive factor for the growth of e-commerce

The data indicate that the construction of a structured relationship with customers can make a difference in the performance of e-commerce. The recurrence of communication, the use of automation and qualified capture of contacts are elements that directly impact the results.

Analyzing this information can help retailers identify points of improvement in their operations and structure more efficient strategies for customer retention and conversion.

Mailbiz is the ideal partner to boost sales and results in e-commerce! With more than 5 thousand customers, we offer customized strategies and advanced technology in automation and CRM. Our team of experts helps you to build customer loyalty through tools such as capture, repurchase, campaign creation, landing pages, segmentation, automation and cart recovery. All this with an intuitive dashboard to facilitate management.

Jamef Transportes announces new CEO and Chief Operating Officer to strengthen growth strategy in the logistics and distribution market

E-Commerce Uptate
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Jamef Transportes announces new CEO and Chief Operating Officer to strengthen growth strategy in the logistics and distribution market

A Jamef, a reference company in transportation and logistics in Brazil, it has just announced the arrival of Marcos Rodrigues as new CEO and Ricardo Goncalves for the position of Operations Director. The new product reinforces the company's commitment to strengthen growth in the B2B market, focusing on the continuation of customer-centric strategies and operational efficiency.

A member of the board of Jamef for six years, Marcos Rodrigues also has a solid and multidisciplinary career of 35 years in the market, with passages by large companies.In the last 15 years, Rodrigues has acted as an independent advisor in companies in the sectors of agro, education, health, logistics, technology and real state.

“A Jamef is recognized in the transportation and logistics sector for its agility in service delivery, reliability and tradition. With a specialization in fractional loads, I intend to continue the business strategies, always having innovation and people as engines of success. I am proud to take the leadership of the company at this crucial moment and I am excited about the challenges that will come”, says the executive.

In line with the strategic objectives of Jamef, the arrival of Ricardo Goncalves as Chief Operating Officer will also ensure the efficient execution of the investments planned for 2025. With more than 25 years of experience in Supply Chain, Logistics and S&OP, in companies such as Coca-cola and Kimberly, the executive has the mission of promoting the sustainable growth of the company, strengthening partnerships and improving customer services. “An efficient logistics is fundamental to ensure the satisfaction of our customers and partners and boost business. It is with this vision that I intend to contribute to make the operation increasingly agile and quality, punctuates.

The arrival of the two executives follows important investments made throughout 2024 to improve processes and services, such as the inaugurations of the branches of Osasco (SP), Brasilia (DF), Belem (PA) and Feira de Santana (BA), developed with modern and highly technological structures, in addition to the hiring of Adriana Lago as Director of IT and Innovation.

“Our commitment is to expand with intelligence and precision, following the market transformations and continuously investing in innovation. The advances made so far show that we are on the right track, and we will continue to evolve to deliver more and more value to our customers, partners and” employees, concludes Marcos Rodrigues.

Banco BV promove rodadas de negócio entre líderes do banco e startups no South Summit Brazil

E-Commerce Uptate
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Banco BV promove rodadas de negócio entre líderes do banco e startups no South Summit Brazil

O banco BV, uma das maiores instituições financeiras do país, participa de mais uma edição do South Summit Brazil, evento que reúne startups e empreendedores ligados à tecnologia para uma imersão em conteúdos no Cais Mauá, em Porto Alegre (RS), entre os dias 09 e 11 de abril. O banco também leva ao evento o BVx, seu ecossistema de inovação e parcerias digitais.

Assim como nas edições anteriores, o banco promoverá, por meio do BVx, um Speed Networking — rodadas de negócio entre representantes do banco e o ecossistema de inovação no Business Lounge em seu barco à beira do Rio Guaíba. O espaço foi pensado para fomentar negócios e gerar conexões entre líderes e empresários com interesses afins.

Na última edição do evento, o espaço foi cenário de mais de 65 reuniões, que somaram cerca de 20 horas de conexão. Para participar é preciso representar uma startup, corporação, investidor, agente de inovação etc. e ter relação com temas reforçados esse ano na dinâmica pelo BVx – Ativos Digitais (ex.: Drex), Serviços digitais para o ecossistema auto e solar, Inovação em Crédito (PMEs, Fintechs, All techs), Empréstimos e Inteligência Artificial. 

As inscrições são feitas exclusivamente pelo link https://forms.office.com/r/30TpMYs9SG até o dia 31 de março e passam pela curadoria do time de inovação do banco BV, que seleciona aquelas que melhor se encaixam no formato do Speed Networking. 

O Diretor executivo de Clientes, Produtos e Inovação do banco BV, Ricardo Sanfelice, reforça a importância da participação do banco e de seu ecossistema de inovação em um evento desta magnitude. 

“O Rio Grande do Sul é uma potência, e sua capital é uma das mais promissoras da América Latina quando o assunto é inovação. Como protagonistas dessa agenda no ecossistema financeiro, enxergamos no South Summit Brazil uma oportunidade de aproximação de empresas, startups e empreendedores que desenvolvem soluções que nos ajudam a melhorar o dia a dia de nossos clientes e a redesenhar o futuro do mercado financeiro no Brasil”.

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