Corebiz will discuss the impacts of Artificial Intelligence on a Black Friday operation in e-commerce

Corebiz, the technology, experience and marketing agency for e-commerce, announced the event “Black Friday Insights 2024: Maximizing Your Impact on the Power of Artificial Intelligence”, which will take place on October 10th in Sao Paulo.

According to recent estimates by Neotrust, Black Friday 2023 in Brazil generated more than R$ 5.23 billion in sales, with more than 8.21 million orders placed. The average ticket, which reached R$ 636.66, shows the growing potential of e-commerce, increasingly strategic for brands from various sectors.For 2024, the expectation is that this period will move even higher values, especially with the advancement of technology in sales support.

In 2024, the market is being significantly impacted by artificial intelligence, with significant growth compared to previous years. According to IDC, global investments in AI are expected to exceed US$ 500 billion in 2024, reflecting the accelerated adoption of automation, data analysis and personalization technologies in various sectors, including retail.In the context of Black Friday, AI promises to revolutionize the sales segment by leveraging customer experience personalization, improving logistics and predicting demand with greater accuracy.

The meeting aims to prepare companies for the most expressive sales season of the year in terms of sales, offering relevant information on how Artificial Intelligence can boost online sales during Black Friday

• The new era with Artificial Intelligence;
• Transforming Sales with Artificial Intelligence: How AI drives conversion and efficiency in e-commerce for Black Friday;
• IA, PIX or Card & Where the Future of Transactions Lives on Black Friday;
• The power of AI in large corporations: strategies to maximize results on Black Friday and beyond;
• AI and Black Friday: How to use personalization to increase sales;
• The new era of Black Friday in e-commerce with the potential of Artificial Intelligence.

Among the confirmed speakers are Felipe Macedo and Renan Mota, co-founders of Corebiz, Renato Lauhud, global business director of PagBank, Caique Severo, Brazil sales director of Dynamic Yield, and other e-commerce and digital marketing experts.

“This year's event is a unique opportunity for companies looking to prepare ahead for Black Friday.We will explore how AI technology can become a strategic differentiator, maximizing the impact of campaigns and improving online sales performance”, said Renan Mota, co-CEO and co-founder of Corebiz.

After the lectures, there will be a happy hour with live music, providing a relaxed atmosphere for networking and exchange of experiences among the participants.

Black Friday Insights 2024

Date: 10 October 2024

Schedule: 16h to 22h    

Location: Bisutti Traffo | Vila Olimpia & Sao Paulo, SP

Purchase of tickets in: https://conteudo.corebiz.ag/black-friday-insights