Edenred Invests €480 Million in Technology Innovation in 2023

Edenred, a digital platform in services and payment methods, announced an investment of €480 million in technological innovation in 2023, representing an increase of 25% compared to the previous year.Since 2016, the French group has invested more than €2.4 billion in technology in the 45 countries where it operates.

Gilles Coccoli, president of Edenred Brasil, highlights the importance of these investments for the expansion of the company's services.“Investment in technology is fundamental for us to expand our range of services focused on the B2B2C model, integrating partner solutions and expanding our” distribution channels, says Coccoli.

In 2023, Edenred managed €41 million in turnover, mainly through mobile applications, online platforms and cards.“We have approximately three thousand professionals dedicated to technological development in the Group, including internal and third parties, with about 200 of them specialized in” data, reveals the executive.

Edenred also aims to improve the customer experience through technology. An example is EVA (Edenred Virtual Assistant), an artificial intelligence-based tool that offers personalized support to employees, client companies and merchants. Developed by the Brazilian operation, EVA serves the public Ticket, Edenred Ticket Log, Edenred Repom and Edenred Pay, in addition to company employees in areas such as HR and legal. “Interactions have become 35% more agile compared to the performance of the call center, and EVA has already performed more than 8.5 million customer service to the external audience.

Cybersecurity is also a significant focus of Edenred's investments.“The IT Security area invests in the access control of users of the different Group applications, with additional layers in the login” area, comments Coccoli. To increase the efficiency of internal processes, Edenred developed the RPA Project (Robotic Process Automation), saving more than 100 thousand hours of repetitive work in Brazil since 2018. In 2023, the 52 active robots in the Brazilian operation performed 44 thousand actions, saving 23 thousand hours of repetitive work in Brazil, the equivalent of 4 thousand hours of human work.

To ensure the security and efficiency of its operations, Edenred prioritizes the use of IT solutions based on private cloud, provided by companies recognized for quality and long-term viability. Since 2020, the Group has migrated its functionalities to cloud solutions, a process that will continue to improve the quality of products and services.“Cloud-based solutions guarantee a high level of availability and data security, making the transactions of our end users much more efficient”, concludes Coccoli.