SJC: Marketing Plan and Business Strategy Course [pre-launch]

Here you learn to plan as a professional, applying tools, matrices and reasoning models to turn problems and opportunities into approvable projects.

Have you noticed that often the challenge is not in the lack of knowledge, but in the difficulty of organizing reasoning and turning analysis into decision?

Experienced professionals deal with information, pressures, and multiple demands. Yet when it comes time to plan and set priorities, the process can become confusing or overly operational.

O Course in Marketing Plan and Business Strategy it was designed to act on exactly that point. Here, planning is not filling out a document or following a ready-made template.

Planning is structuring thinking, correctly framing the problem, evaluating alternatives and making consistent choices, with the support of tools, matrices and reasoning models.

Throughout the course, the marketing plan is used as working instrument. it is through it that the participant formulates theses, defines coherent objectives and transforms problems and opportunities into clear, defensible and executable projects, aligned with the reality of the business.

The approach is applied to real contexts, where it is necessary to justify decisions, align areas and conduct projects responsibly 53 Classes and 788 certified professionals since 2011, the methodology has been tested in the classroom and adjusted to professional practice.

In the end, the participant does not just take a plan. It takes method, clarity and a more structured way of thinking, deciding and conducting projects in marketing and business.

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EVENT IN SAO JOSE DOS CAMPOS IN ON-DEMAND FORMAT

The schedule on demand format allows us to take courses in cities and capitals outside our programming. So, enjoy! Purchase your pre-registration and let your friends and your companies know to be able to take this course at the convenience of your city.

COURSE AGENDA

In this format the class will have the agenda defined only after all pre-registrations sold. Then the dates will be defined together with all pre-registered, who can later buy the respective registration in the class as Individuals or Legal.

PRE-REGISTRATION FEE AND REGISTRATION PRICE

The pre-registration fee is R$ 37. With the class on demand formed and with a defined schedule, only pre-registered students can register for the course at a reduced price: professionals (Physical Person) of R$ 750 per R$ 580. Only making the difference by R$ 543. Therefore, only the purchase of the “ pre-registration fee” course, it is necessary to purchase the registration at the reduced amount paying the difference.

CAN I CANCEL THE PRE-REGISTRATION?

Yes. At any time you can give up the pre-registration purchased and soon not have access to the reduced price of registration PF. Just ask that the cancellation and refund will be made.

MODALITY PRIVATE CLASSES

For immediate start. If you want to take this course now, know the Private Lessons option: there are 3 individual meetings, live and online. On dates defined in common agreement, with targeted content and personalized guidance. It's just you with prof. Miyashita. See here how it works and the current offer for this modality.

CLASS PROGRAM

Module 1. Unlocking the planning to enter planner mode

Understand why planning hangs and receive a reasoning method to organize scenarios and decide clearly.

• Why marketing has become complex and raised the level of planning
• How excess variables lock decisions and disperse execution
• The approach of using matrices as a practical decision method
• Matrix types to process better: maps, spreadsheets and checklists
• Competitive thinking applied to see focus, risk and priority

Module 2. Matrix of the Competition in Marketing by Miyashita

Learn to locate where the real problem is, define thesis, objective and tactical focus to generate plans that solve.

• Understanding the matrix columns and the diagnosis that each delivers
• Dominant column to decide where to act and where it is not worth insisting now
• The ability to intuit and see theses and paths to the right proposal
• The purpose of the plan as a conducting master line and its necessary redefinition
• Task mode to validate planning premises and viable execution

Module 3. Mental process for practical and fast planning

Master the search, analyze and produce flow to conclude with discretion, avoid information overload and structure approvable plans.

• The right method to research, analyze and produce as flow and routines
• Exploratory data collection and the use of AI with discretion and strategy
• The power of rapid analysis using marketing matrices and tools
• The construction of the plan as persuasive material of sale and approval
• Ideal, possible and recommended as a practical ruler for approvable projects

Module 4. Planning as a professional competitive skill

Become the professional that every director and company wants. How to activate the Planner mode to open a solid and stable career.

• The Planner mode for any area of activity, sector and profession
• How to create internal demand for your ability to generate results
• Undertaking the culture of planning in reactive environments
• Portfolio of projects that your career should have, with sequences of deliveries
• How to be Planner's Planner to expand your long-term vision

TEACHER

Marcelo Miyashita he is one of the main names in marketing in Brazil. In 2015 he entered the Hall of Fame of the Brazilian Academy of Marketing. From 2007 to 2011 he received the title of Marketing Expert and in 2006 he received the Best Marketing Award granted by the main organizations that promote marketing in the country: Reference Publisher (which edits the PropMkt Journal and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a lecturer and director of Miyashita Consulting, consulting and training that since 2003 has formed more academic editions of post-Magra-Magra courses in 1 years of post-exec.

OBJECTIVES

Develop a professional planning competence, empowering the participant to structure decisions, formulate marketing and business projects and conduct analysis processes with clarity, coherence, feasibility and approval power.

TARGET AUDIENCE

• Professionals who work in marketing, product, sales and related areas
• Managers and leaders in any field who deal with multiple variables and priorities
• Entrepreneurs who need planning, business insight and understanding of strategies
• Technicians transitioning to management roles that seek to include the planner as a competency
• Consultants and service providers who sell projects and need to generate more results

DIFFERENTIALS

• Created by prof. Marcelo Miyashita, with method that translates exactly the mental processing model he has and it has been for almost 30 years
• Lessons easy to mark, oriented to quick learning and with use planning tools tested, validated and used by the consultancy
• Certification by Miyashita Consulting that has already held only on this topic 53 face-to-face classes with 788 trained professionals
• Check out testimonials of former students of this course.

SALES POLICY

We work with the commercialization of 2 types of registration (Personal Person and Legal Entity). Each type with an application procedure:

• Physical Person Registration: from R$ 580 to R$ 750. Check out the Miyashita Consulting website payment option with interest-free installment. Participation in the course is only confirmed with proof of payment.
• Registration Legal Entity: R$ 750 per employee, with invoiced payment. The registration procedure PJ is not online. You must contact our service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the data of the Company for analysis (Social Reason, CNPJ and Address with ZIP) along with the data of the participating employees (full name, position, email and telephone). Then the billing procedure and confirmation of participation in the course is started.