Freshworks brings together partners and customers from Latin America at an event in Sao Paulo

A Freshworks, specialized in business software driven by AI, held on Wednesday (4) in Sao Paulo Refresh, one of its main annual events around the world. With the presence of more than 350 customers and strategic partners of Freshworks, the event was an opportunity to discuss the impact and future of AI on the customer and employee experience. 

In the morning, Luciano Ramos, Country Manager at IDC Brazil, addressed in his panel “State of Industry: How Generative AI is transforming customer service and support” the transformations and trends of artificial intelligence in the customer service market.Then, software engineers from Freshworks, Matheus Benneti and Paya Patel, demonstrated live the operation of Freddy, the company's AI solution, in the panel “Transforming Customer and Employee Experience with Fred”.

In the customer panel, the IT and CX executives of Piracanjuba (Fabio France), Infracommerce (Maria Piris), Copel (Fabiano Zenello) and Klap (Victor Pena) revealed how the adoption of management solutions from Freshworks increased the efficiency of their businesses.Then Freshworks celebrated some successful implementation cases, rewarding companies such as Cinepolis, Copastur, Piracanjuba and Infracommerce for the results achieved.

In the second part of the event, Marcio Rodrigues, Head of Alliances and Strategic Partnerships at Freshworks in Latin America, led a focused panel for partners such as A5 Solutions and Notrez, and addressed some of the plans to strengthen this support network in Latin America.

According to Willian Pimentel, General Director of Freshworks in Latin America, the event was a great success and the expectation is that it will grow every year.“It is very important for our business to be close to our customers and partners, and Refresh is the perfect opportunity to strengthen our relationship with them. We are very pleased with the result, more than doubled the number of gifts from last year to now. This shows that we are on the right track”, evaluated Williamian. 

Founded in 2010 in India and currently headquartered in California, Freshworks is a world leader in AI-driven enterprise software development.With more than 67 thousand customers worldwide, including American Express, Bridgestone and Carrefour, Freshworks produces uncomplicated, secure and fast-impact solutions for companies of all sizes and markets.The company is estimated to bill more than US$700 million in 2024.