J&T Express steps up brand strategy in Brazil to expand local customer base

A J&T Express 2 GLOBAL logistics company specializing in express deliveries for e-commerce, listed on the Hong Kong Stock Exchange IO has stepped up its communication strategy in Brazil to increase brand visibility and expand local customer base.

The initiative, which is part of a broader expansion plan in the country, involves increasing the presence in industry events, campaigns with influencers, brand activations on key dates for retail, boosting social networks, as well as strengthening public relations actions and relationship with the press.

In this way, the company seeks to popularize the brand and reach from the microentrepreneur and small shopkeeper, who sell online on a smaller scale, to the medium and large retailer, who dispatch thousands of orders per day.

“After a hiatus in 2025, focused on expanding and optimizing the delivery network, infrastructure and operation, we resumed investments in marketing and communication to reach the public that does not yet know us. This year, with an intense agenda of events and actions with influencers, press and end customer, we hope to popularize the brand and make J&T Express the logistics company most remembered by Brazilians, as it already happens in southeast Asia, where we are leaders”, says Boby Wang, director of Network Management at J&T Express in Brazil.

The company has already sponsored in 2026 VTEX Day and throughout the year will participate in several other events in the sector, such as ExpoEcomm, MAP Experience and the E-Commerce Forum Brazil. In addition, J&T will promote brand activations on important dates for the Brazilian, such as, for example, actions during the games of the Selection in the World Cup.“After a hiatus, in 2025, focused on the expansion and optimization of the delivery network, infrastructure and operation, we resume investments in marketing and communication to reach the public that does not yet know us, Brazil and express, with a company.

The company has already sponsored VTEX Day in 2026 and throughout the year will participate in several other events in the sector, such as ExpoEcomm, MAP Experience and the E-Commerce Brazil Forum. In addition, J&T will promote brand activations on important dates for the Brazilian, such as actions during the national team's games in the World Cup.